Advertisement

Topic: Insurance

Ad of the Day: Geico You know the 'Fifteen minutes' line by heart, but did you also know…

Must be nice to have pummeled your audience with enough advertising that they think of your pitch as literally common knowledge. That's the enviable position Geico finds itself in, as it…

July 1, 2013, 8:27 AM EDT

How Brands Use the Ritual of Shaving to Sell Everything From condensed milk to life insurance

If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard…

April 25, 2013, 12:05 AM EDT

Progessive's Flo Meets First Celebrity Michael Buffer helps sell bundled insurance

Flo broke Michael Buffer's spleen. At least, that's the punch line in Progressive Insurance's newest—and 89th—TV commercial featuring its characteristically peppy spokeswoman, Flo. Launched Monday, the ad is also the first…

April 3, 2013, 12:18 PM EDT

Top 10 Commercials of the Week: Jan. 18-25 Nike counts on Kobe, Barclays counts your pennies, and you can count on the Guinness clock

This week, Starbucks shows some love for the most hated day of the week, Dean Winters brings more mayhem for Allstate, and Internet Explorer—like many of us—is nostalgic for the…

January 25, 2013, 8:42 AM EST

The Spot: 'Mayhem' Forever Dean Winters is reborn as Leo Burnett's iconic Allstate campaign keeps making mischief

IDEA: Two and a half years after it was born, Allstate's "Mayhem" campaign is now going into labor. As mayhem personified, Dean Winters has played dozens of mischievous roles, representing…

January 22, 2013, 5:37 AM EST

Top 10 Commercials of the Week: Dec. 28 - Jan. 4 Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

January 4, 2013, 10:07 AM EST

Ad of the Day: State Farm Kids offer their take on Hurricane Sandy in concert-timed spot from DDB and Joe Pytka

Last night, a long list of legendary musicians got together at Madison Square Garden to raise funds for Hurricane Sandy relief. The median age of the artists—a group that included…

December 13, 2012, 3:32 PM EST

Ad of the Day: Geico Eddie Money falls short of paradise, but The Martin Agency's 'Happier Than' spots generally do the trick

The lyrics to Eddie Money's 1977 song "Two Tickets to Paradise" sound a lot like a promo for a Club Med sweepstakes. But it's car-insurance brand Geico that dug up…

August 28, 2012, 2:36 PM EDT

Ad of the Day: Allianz Thinking of driving drunk? Have a good look in the mirror first

Mirror, mirror, on the wall, who's the drunkest of them all? Ogilvy Brazil is more determined than ever to stop you from driving drunk. The agency is actually something of an…

August 17, 2012, 12:27 PM EDT

Storms Can’t Put a Damper on Travelers’ PGA Sponsorship 'Umbrella' coverage for insurance giant’s golf tourney

While play at the 2012 Travelers Championship was suspended this afternoon—a belt of torrential rain and thunderstorms lashed the northeast throughout the day, making golf untenable—the tournament’s title sponsor sees…

June 22, 2012, 8:17 PM EDT

Advertisement