Insurance | Adweek Insurance | Adweek
Advertisement

Topic: Insurance

The Spot: 'Mayhem' Forever Dean Winters is reborn as Leo Burnett's iconic Allstate campaign keeps making mischief

IDEA: Two and a half years after it was born, Allstate's "Mayhem" campaign is now going into labor. As mayhem personified, Dean Winters has played dozens of mischievous roles, representing…

January 22, 2013, 5:37 AM EST

Top 10 Commercials of the Week: Dec. 28 - Jan. 4 Nike disses the NHL, Fiat raps about motherhood and Pixar goes back to college

This week, cigarettes get tumorous and even more disgusting in a new PSA, Cookie Monster quickly breaks his New Year's resolution and Apple's timing is off in its promotion of…

January 4, 2013, 10:07 AM EST

Ad of the Day: State Farm Kids offer their take on Hurricane Sandy in concert-timed spot from DDB and Joe Pytka

Last night, a long list of legendary musicians got together at Madison Square Garden to raise funds for Hurricane Sandy relief. The median age of the artists—a group that included…

December 13, 2012, 3:32 PM EST

Ad of the Day: Geico Eddie Money falls short of paradise, but The Martin Agency's 'Happier Than' spots generally do the trick

The lyrics to Eddie Money's 1977 song "Two Tickets to Paradise" sound a lot like a promo for a Club Med sweepstakes. But it's car-insurance brand Geico that dug up…

August 28, 2012, 2:36 PM EDT

Ad of the Day: Allianz Thinking of driving drunk? Have a good look in the mirror first

Mirror, mirror, on the wall, who's the drunkest of them all? Ogilvy Brazil is more determined than ever to stop you from driving drunk. The agency is actually something of an…

August 17, 2012, 12:27 PM EDT

Storms Can’t Put a Damper on Travelers’ PGA Sponsorship 'Umbrella' coverage for insurance giant’s golf tourney

While play at the 2012 Travelers Championship was suspended this afternoon—a belt of torrential rain and thunderstorms lashed the northeast throughout the day, making golf untenable—the tournament’s title sponsor sees…

June 22, 2012, 8:17 PM EDT

What Does an Insurance Company Need With a Stadium? Corporate sponsors of the Giants' and Jets' home on what all those millions really do for their brands

A louvered fortress rooted in the swamp grass and asphalt of New Jersey’s Meadowlands, MetLife Stadium is as bluff and unassuming as its surroundings. Home to New York’s dual NFL…

January 30, 2012, 12:10 PM EST

Ad of the Day: Geico The Martin Agency builds a little world around three rowing guinea pigs

Geico is the master of the mini-campaign. The insurance company still leans fairly heavily on the gecko and the cavemen, but sprinkles in loads of other ad characters and setups…

October 3, 2011, 12:51 PM EDT

Ad of the Day: State Farm Are you and your family safe from giant marauding alien robots?

Insurance will certainly come in handy when the aliens arrive and start really messing with our suburbs. This visually impressive, and actually quite amusing, action-movie parody from State Farm and DDB…

August 17, 2011, 11:42 AM EDT

Ad of the Day: If Insurance Adam Berg brings good old-fashioned magic to Swedish toy-store spot

Computers are great for accomplishing visual tricks, but sometimes they leave behind that artificial sheen. The easiest way to make action seem real is to make it real. Well, not…

June 29, 2011, 12:16 PM EDT

Advertisement