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Topic: Insurance

Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in Savings to a Viewer John Krasinski's first on-camera spot

Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super…

February 2, 2014, 4:36 PM EST

How Nationwide, and Then the Nation, Fell in Love With the World's Biggest Baby Child's play from McKinney

IDEA: Attack of the 50-foot baby! Sorry, false alarm: It's a Nationwide Insurance commercial. Ad agency McKinney came up with the eye-catching spot, one of Nationwide's cutest and most popular to…

November 26, 2013, 10:31 AM EST

Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot Translation gets cartoony

Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades—in a spot from…

October 29, 2013, 2:48 PM EDT

State Farm's Chaos Robot Now Stomps Right Up to Your Smartphone Video campaign returns as an innovative iAd

State Farm's neighborhood-destroying alien robot is back after a successful run in 2011's "Chaos in Your Town" campaign from DDB, and this time it's coming right for you. Using the GPS…

October 18, 2013, 9:19 AM EDT

Submarine Surfaces in Middle of an Italian Street in Crazy Ad Stunt And then it gets crazier

Two very different kinds of out-of-home advertising stunts have been gaining traction lately—first, the sudden appearance of a spectacular, oversized prop designed to delight passersby; and second, an intricately choreographed…

October 4, 2013, 10:57 AM EDT

Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day Martin's fun new cinema spot

Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a…

October 2, 2013, 10:17 AM EDT

Ad of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots Martin's glass is half full

I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban…

September 11, 2013, 3:50 PM EDT

Ad of the Day: Aaron Rodgers Is Hounded by 'Da Bears' Fans for State Farm It's brats vs. cheese with Robert Smigel and George Wendt

DDB Chicago's latest Aaron Rodgers ad for State Farm begs a timely question: Are Cheeseheads more hard-core football fans than Brateaters? Both camps appear in the ad, which takes place on…

September 6, 2013, 12:53 PM EDT

Flo Can't Be Your Wife, but Your Wife Can Be Flo, in Progressive's Odd Little Ad Fantasy Superstore at home

Do you wish your wife were more like Flo, the ever-peppy, white-aproned saleswoman for Progressive Insurance? Do you wish your home were more like the Superstore, the white-walled setting of…

August 29, 2013, 11:58 AM EDT

Um, What Exactly Is Brian the Robot Interrupting Here? British insurance ad catches couple at an awkward moment

Recently, British insurance comparison service Confused.com and Publicis in London launched ads featuring a new mascot, Brian the Robot, who seems to have a knack for creating uncomfortable situations. Specifically,…

August 13, 2013, 8:43 AM EDT

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