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Topic: Insurance

Getting Insurance Shouldn't Be Like Dealing With a Hideous Pig-Faced Bathtub Monster

So says Beacon Street ad

This lunatic British ad admits dealing with life insurance can be "a bit of a nightmare." How much of a nightmare? It feels like having your nice bubble bath interrupted…

Who Do You Live For? MetLife Asked People on the Street, and the Results Are Quite Sweet

CP+B puts positive spin on a grim, dry topic

MetLife asks people on the street who they live for in this campaign designed to give life insurance a human dimension. The answers are pretty much what you'd expect. People live…

Ad of the Day: See Which Classic SNL Characters Are Now Working for State Farm

DDB work breaks on VMAs

The State Farm-meister wants to pump … you up! The insurer has found some amusing brand endorsers deep in the Saturday Night Live vaults, as '90s characters Hans & Franz (Kevin…

Study: Display Ads Trump TV at Brand Awareness for Insurers

Nine times greater, per RocketFuel

Update: The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV. Insurance companies may want to consider advertising…

Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story to Music

Salute to the healing power of song

Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots about the…

Self-Driving Car Wreaks Havoc, but Not for the Reasons You Think, in Hilarious Dutch Ad

Boon for an insurance company

Some aspects of the techno-utopian fantasy are especially worth skewering, and Dutch insurer Centraal Beheer does a pretty nice number on one of them: the self-driving car. The brand has a…

Allstate Has a Black Cat Who Will Predict the Loser of the World Cup Final

Send bad luck to Argentina or Germany

Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't…

Nothing's Sacred: 'Dumb Ways to Die' Is Now Being Used to Hawk Life Insurance

Beloved Cannes winner sells out

One of the lovably misguided characters from "Dumb Ways to Die" sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy…

Ad of the Day: Progressive's Baby Man Is About to Spit Up in Your Facebook Feed

New character is designed for site's Premium Video Ads

Look out, Flo. There's a new babe in town. Actually, make that baby. Progressive Insurance is changing things up with a new campaign from Arnold featuring a wise-cracking man-child character and…

Have Another Good Cry With Thai Life Insurance's Latest Beautiful, Life-Affirming Ad

Give more, and get more back

They've done it again. Thai Life Insurance has unveiled another masterful mini-film by Ogilvy & Mather Bangkok, the latest in a string of tear-jerking, wait-to-watch-it-at-home-so-you-don't-openly-bawl-in-your-cubicle ads that make you think about…

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