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Topic: Insurance

Allstate's Mayhem Is Fiddling With Vine While Brackets Burn Every upset is cause for celebration

Sports sponsorships rarely equate to more than some choice ad placement and logo saturation. But Allstate and its agency, Leo Burnett, are definitely making the most of the company's partnership…

March 25, 2014, 4:53 PM EDT

Ad of the Day: M&M's, Geico Combine for a Delicious Ad Mashup Ms. Brown, the gecko and a surprise guest

Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much…

March 5, 2014, 10:05 AM EST

Progressive's Flo Makes a Facebook 'Look Back' Video, and It's Filled With Unicorns Seems she's a bit obsessed

Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole…

February 6, 2014, 1:47 PM EST

Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in Savings to a Viewer John Krasinski's first on-camera spot

Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super…

February 2, 2014, 4:36 PM EST

How Nationwide, and Then the Nation, Fell in Love With the World's Biggest Baby Child's play from McKinney

IDEA: Attack of the 50-foot baby! Sorry, false alarm: It's a Nationwide Insurance commercial. Ad agency McKinney came up with the eye-catching spot, one of Nationwide's cutest and most popular to…

November 26, 2013, 10:31 AM EST

Zoinks! State Farm Saves Scooby-Doo and the Gang in Groovy Animated Spot Translation gets cartoony

Many State Farm commercials were animated back in the '50s and '60s, but the insurance company returns to cartoons this week for the first time in decades—in a spot from…

October 29, 2013, 2:48 PM EDT

State Farm's Chaos Robot Now Stomps Right Up to Your Smartphone Video campaign returns as an innovative iAd

State Farm's neighborhood-destroying alien robot is back after a successful run in 2011's "Chaos in Your Town" campaign from DDB, and this time it's coming right for you. Using the GPS…

October 18, 2013, 9:19 AM EDT

Submarine Surfaces in Middle of an Italian Street in Crazy Ad Stunt And then it gets crazier

Two very different kinds of out-of-home advertising stunts have been gaining traction lately—first, the sudden appearance of a spectacular, oversized prop designed to delight passersby; and second, an intricately choreographed…

October 4, 2013, 10:57 AM EDT

Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day Martin's fun new cinema spot

Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a…

October 2, 2013, 10:17 AM EDT

Ad of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots Martin's glass is half full

I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban…

September 11, 2013, 3:50 PM EDT

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