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Topic: Insurance

Ad of the Day: See Which Classic SNL Characters Are Now Working for State Farm DDB work breaks on VMAs

The State Farm-meister wants to pump … you up! The insurer has found some amusing brand endorsers deep in the Saturday Night Live vaults, as '90s characters Hans & Franz (Kevin…

August 22, 2014, 12:37 PM EDT

Study: Display Ads Trump TV at Brand Awareness for Insurers Nine times greater, per RocketFuel

Update: The original version of this story wrongly suggested that display ads were nine times more likely to lead to coversions compared to TV. Insurance companies may want to consider advertising…

August 20, 2014, 3:09 PM EDT

Ad of the Day: Progressive's Baby Man Is About to Spit Up in Your Facebook Feed New character is designed for site's Premium Video Ads

Look out, Flo. There's a new babe in town. Actually, make that baby. Progressive Insurance is changing things up with a new campaign from Arnold featuring a wise-cracking man-child character and…

May 6, 2014, 8:44 AM EDT

Ad of the Day: M&M's, Geico Combine for a Delicious Ad Mashup Ms. Brown, the gecko and a surprise guest

Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much…

March 5, 2014, 10:05 AM EST

How Nationwide, and Then the Nation, Fell in Love With the World's Biggest Baby Child's play from McKinney

IDEA: Attack of the 50-foot baby! Sorry, false alarm: It's a Nationwide Insurance commercial. Ad agency McKinney came up with the eye-catching spot, one of Nationwide's cutest and most popular to…

November 26, 2013, 10:31 AM EST

Ad of the Day: Geico's Camel Is Back, and Obsessed With a Different Day Martin's fun new cinema spot

Geico's advertising from The Martin Agency is consistently funny, but the company rarely has a giant viral hit. That changed this summer, though—and the big winner wasn't a gecko, a…

October 2, 2013, 10:17 AM EDT

Ad of the Day: Troubled Folks Look on the Bright Side in Geico's Loony New Spots Martin's glass is half full

I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban…

September 11, 2013, 3:50 PM EDT

Ad of the Day: Aaron Rodgers Is Hounded by 'Da Bears' Fans for State Farm It's brats vs. cheese with Robert Smigel and George Wendt

DDB Chicago's latest Aaron Rodgers ad for State Farm begs a timely question: Are Cheeseheads more hard-core football fans than Brateaters? Both camps appear in the ad, which takes place on…

September 6, 2013, 12:53 PM EDT

Ad of the Day: Geico You know the 'Fifteen minutes' line by heart, but did you also know…

Must be nice to have pummeled your audience with enough advertising that they think of your pitch as literally common knowledge. That's the enviable position Geico finds itself in, as it…

July 1, 2013, 8:27 AM EDT

How Brands Use the Ritual of Shaving to Sell Everything From condensed milk to life insurance

If you're a postpubescent North American male and reading these words right now, there’s a good chance that you shaved your whiskers off this morning. Chances are, too, that you’ve heard…

April 25, 2013, 12:05 AM EDT

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