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Topic: Insurance

State Farm Offices Sure Are Weird With the Teleporting Agents Constantly Vanishing Another view of the 'Magic Jingle' campaign

State Farm has been running the "Magic Jingle" advertising campaign for a while, in which customers are able to summon their agents out of thin air in times of crisis…

January 14, 2015, 4:25 PM EST

Getting Insurance Shouldn't Be Like Dealing With a Hideous Pig-Faced Bathtub Monster So says Beacon Street ad

This lunatic British ad admits dealing with life insurance can be "a bit of a nightmare." How much of a nightmare? It feels like having your nice bubble bath interrupted…

October 3, 2014, 10:01 AM EDT

Who Do You Live For? MetLife Asked People on the Street, and the Results Are Quite Sweet CP+B puts positive spin on a grim, dry topic

MetLife asks people on the street who they live for in this campaign designed to give life insurance a human dimension. The answers are pretty much what you'd expect. People live…

September 9, 2014, 1:18 PM EDT

Thai Life Insurance, Master of the Tearjerker Ad, Sets Its Latest Love Story to Music Salute to the healing power of song

Life in Thailand is pretty meaningful, judging by the heartrending commercials the country produces. Companies like TrueMove and Thai Life Insurance have been rolling out masterful long-form spots about the…

August 18, 2014, 10:28 AM EDT

Self-Driving Car Wreaks Havoc, but Not for the Reasons You Think, in Hilarious Dutch Ad Boon for an insurance company

Some aspects of the techno-utopian fantasy are especially worth skewering, and Dutch insurer Centraal Beheer does a pretty nice number on one of them: the self-driving car. The brand has a…

July 30, 2014, 10:27 AM EDT

Allstate Has a Black Cat Who Will Predict the Loser of the World Cup Final Send bad luck to Argentina or Germany

Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't…

July 11, 2014, 1:48 PM EDT

Nothing's Sacred: 'Dumb Ways to Die' Is Now Being Used to Hawk Life Insurance Beloved Cannes winner sells out

One of the lovably misguided characters from "Dumb Ways to Die" sold both his kidneys on the Internet. Now, the client behind the beloved campaign has made a similarly greedy…

June 12, 2014, 1:00 PM EDT

Have Another Good Cry With Thai Life Insurance's Latest Beautiful, Life-Affirming Ad Give more, and get more back

They've done it again. Thai Life Insurance has unveiled another masterful mini-film by Ogilvy & Mather Bangkok, the latest in a string of tear-jerking, wait-to-watch-it-at-home-so-you-don't-openly-bawl-in-your-cubicle ads that make you think about…

April 8, 2014, 11:26 AM EDT

Allstate's Mayhem Is Fiddling With Vine While Brackets Burn Every upset is cause for celebration

Sports sponsorships rarely equate to more than some choice ad placement and logo saturation. But Allstate and its agency, Leo Burnett, are definitely making the most of the company's partnership…

March 25, 2014, 4:53 PM EDT

Progressive's Flo Makes a Facebook 'Look Back' Video, and It's Filled With Unicorns Seems she's a bit obsessed

Progressive spokeswoman Flo sat out the Super Bowl—"We're not trying to make the noise even noisier," the company's CMO, Jeff Charney, said late last week—but she's all over the whole…

February 6, 2014, 1:47 PM EST

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