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Topic: Insurance

The Scavenging Raccoons From Geico's New TV Ad Are Doing Gross Cooking Demos Online

The Martin Agency dreams up Raccookin'

Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in…

Flo? Whoa! Progressive's Icon Swaps Her Apron for Attitude in Motorcycle Insurance Ads

Stephanie Courtney like you've never seen her

Like a true nature's child, Flo was born to be wild. Or something. Progressive's iconic ad character, played by Stephanie Courtney, revs up the va-va-vroom in this tongue-in-cheek motorcycle-themed print campaign…

Geico Fast-Forwards Through Its Latest Clever Prerolls, but You Might Want to See More

The Martin Agency's follow-up to 'Unskippable'

Geico and The Martin Agency had a huge hit with their "Unskippable" preroll campaign on YouTube last year, which Adweek named the best campaign of 2015. This year's follow-up campaign,…

Allstate's Mayhem Re-enacts a Homeowner's Real-Life DIY Disaster for the First Time

And he isn't great with trees

Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really,…

Man Who Hates Seeing So Many Geico Ads Stuffs 300 of Them Into One Frightening Video

Protesting the 'reign of milquetoast chaos'

Some say Geico is going through a golden age of creativity, from its super-viral "Hump Day" camel spot to its Cannes Grand Prix-winning "Unskippable" campaign. But Dominick Nero is not…

This Dutch Insurance Ad Has a Hilariously Skeptical Take on Smart Homes

The pitfalls of being connected

A high-tech house proves to be far from a "smart home" when two burglars arrive in "Welcome," the latest amusing spot from Tribal DDB in Amsterdam for insurance company Centraal…

Ingenious 'Fatal Car Crash' Video on YouTube Shows an Accident Only If You Fast-Forward

Great gotcha ad from BBDO

It's best to go slow, even on YouTube. BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such videos…

10 Tweets That Show How Big a Buzzkill Nationwide Was With Its Morbid Super Bowl Ad

Childhood death and football festivities don't mix

Nationwide decided to use one of its two Super Bowl ad slots tonight to highlight the lethal potential of preventable child accidents. The result wasn't exactly festive fare. Here's a pretty…

State Farm Offices Sure Are Weird With the Teleporting Agents Constantly Vanishing

Another view of the 'Magic Jingle' campaign

State Farm has been running the "Magic Jingle" advertising campaign for a while, in which customers are able to summon their agents out of thin air in times of crisis…

Getting Insurance Shouldn't Be Like Dealing With a Hideous Pig-Faced Bathtub Monster

So says Beacon Street ad

This lunatic British ad admits dealing with life insurance can be "a bit of a nightmare." How much of a nightmare? It feels like having your nice bubble bath interrupted…

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