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Topic: Insurance

Geico Beats Rival Insurance Companies in a Taste Test Take a sip and see

Geico follows the trend of real brands spoofing familiar ad styles in this series of auto-insurance "taste tests" via The Martin Agency. Consumers sip from cups of Geico (yum!) and…

March 26 2012

Bus-Shelter Ad Lets You Pick and Play Songs Insurance company builds special app and QR codes

Australia's NRMA Insurance has outfitted a Sydney bus shelter with a custom sound system that lets you choose the songs with QR codes, just to remind people that its coverage…

March 13 2012

Crazy Mom and Silent Dad Return in Hill Holliday's Safeco Spots Get more (stuff) out of life

In Hill Holliday's new Safeco Insurance spots, an uber-complain-y mom—introduced in a popular ad a while back—bitches about her grownup kids' affinity for stuff like motorcycles, RVs and ultra-modern homes.…

February 13 2012

Buy Geico Insurance, Don't Get Eaten by Rescue Panther New ads show less dangerous ways to save

These three new Geico ads from The Martin Agency are cute, but all of them have their glaring logical flaws. The couple who save money by getting the rescue panther…

February 07 2012

What Does an Insurance Company Need With a Stadium? Corporate sponsors of the Giants' and Jets' home on what all those millions really do for their brands

A louvered fortress rooted in the swamp grass and asphalt of New Jersey’s Meadowlands, MetLife Stadium is as bluff and unassuming as its surroundings. Home to New York’s dual NFL…

January 30 2012

Maxwell the Pig Makes Grand, Squealing Return for Geico Adrenaline junkie hawks mobile app

Yeah, you're all sad this morning because Target left Wieden + Kennedy. But you know, nothing lifts your spirits quite like a pig screaming down a zip line. Yes, Maxwell…

January 09 2012

Allstate's 'Don't Text and Drive' PSA Crashes Into Theaters A fright before your film

Nothing quite spoils the holidays like crashing through the windshield of your car because you were texting behind the wheel. Dummy. This PSA from Allstate from Leo Burnett—made in 2010…

December 08 2011

Meeting Yourself Isn't Altogether Pleasant in Australian Insurance Ads Theme has been done better before

People meet healthier versions of themselves in Clemenger BBDO's campaign for Bupa, an Australian insurance company. Man, I hate when that happens, especially if my healthier self is also better…

November 21 2011

Give Thanks for William Shatner's Epic Turkey-Frying Safety PSA State Farm goes all-in with four-minute video

One of Hollywood's biggest hams, William Shatner, talks turkey in State Farm's primer for Thanksgiving deep-frying safety. Behold nearly four minutes of an unholy trinity—Shatner, frozen turkeys and hot oil.…

November 16 2011

State Farm Site Lets You Wreak Havoc on Your Own House Type in your address, unleash the alien

Here's a fun way to waste a few minutes of your day. State Farm's new site, State of Chaos, asks for your street address and then uses Google Street View…

October 04 2011

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