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Topic: Insurance

The Scavenging Raccoons From Geico's New TV Ad Are Doing Gross Cooking Demos Online

The Martin Agency dreams up Raccookin'

Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in…

Can Michael J. Fox Help This New Insurance Company Thrive With a Focus on Optimism?

Johannes Leonardo launches first ads for Sonnet

Do you view insurance companies as soulless corporate monoliths powered by greed and shamefully disconnected from the customers they serve? Yeah, that's what a lot of us believe. And Sonnet, an…

Flo? Whoa! Progressive's Icon Swaps Her Apron for Attitude in Motorcycle Insurance Ads

Stephanie Courtney like you've never seen her

Like a true nature's child, Flo was born to be wild. Or something. Progressive's iconic ad character, played by Stephanie Courtney, revs up the va-va-vroom in this tongue-in-cheek motorcycle-themed print campaign…

This Clever Pedestrian-Safety App Turns Down Your Earbud Volume When You're Near a Road

And it was made by an agency for an insurance client

Wearing earbuds on a busy city street can be a nice way to tune out the annoying sounds of urban life, but it can also be an easy way to…

Geico Fast-Forwards Through Its Latest Clever Prerolls, but You Might Want to See More

The Martin Agency's follow-up to 'Unskippable'

Geico and The Martin Agency had a huge hit with their "Unskippable" preroll campaign on YouTube last year, which Adweek named the best campaign of 2015. This year's follow-up campaign,…

Allstate's Mayhem Re-enacts a Homeowner's Real-Life DIY Disaster for the First Time

And he isn't great with trees

Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really,…

Ad of the Day: Geico Expands Its Brocabulary to Sell Brotastic Brosurance

Martin spins off 'Flextacular' spot into '80s-style bonus clips

Bro bro bro bro BRO! That word will be lodged in your brain but good thanks to its unholy repetition in The Martin Agency's latest work for Geico. A 30-second "Flextacular"…

Man Who Hates Seeing So Many Geico Ads Stuffs 300 of Them Into One Frightening Video

Protesting the 'reign of milquetoast chaos'

Some say Geico is going through a golden age of creativity, from its super-viral "Hump Day" camel spot to its Cannes Grand Prix-winning "Unskippable" campaign. But Dominick Nero is not…

Ad of the Day: A Star Is Born in This Adorable 'Tiny Dancer' Spot From John Lewis

Meet adam&eveDDB's reckless ballerina

Advertising has a new pint-size star this morning, as London agency adam&eveDDB has rolled out an excellent new commercial for John Lewis' home insurance unit featuring an amusingly passionate little…

Ad of the Day: Sea Monster Terrorizes Golf Course in Geico's New 'It's What You Do' Spot

Announcers remain unfazed

If you're Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It's what…

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