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Topic: Insurance

This Dutch Insurance Ad Has a Hilariously Skeptical Take on Smart Homes

The pitfalls of being connected

A high-tech house proves to be far from a "smart home" when two burglars arrive in "Welcome," the latest amusing spot from Tribal DDB in Amsterdam for insurance company Centraal…

Ingenious 'Fatal Car Crash' Video on YouTube Shows an Accident Only If You Fast-Forward

Great gotcha ad from BBDO

It's best to go slow, even on YouTube. BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such videos…

Ad of the Day: Geico Makes Clever Preroll Ads That Are Basically Unskippable

Those first five seconds are key

Viewership rates for YouTube preroll ads are generally poor. Part of the problem is, very few marketers specifically tailor ads to preroll—they prefer simply to run their TV spots unchanged.…

Ad of the Day: MetLife's Doting Dad Is Also a Liar in This Ad With a Heartbreaking Twist

Standout spot breaks through the clichés

The tearjerking Asian insurance commercial has become something of a cliché after so many years of emotional Thai Life spots. But MetLife Hong Kong breathes new life into the form…

Travelers Hires a New Lead Creative Agency

TBWA\Chiat\Day succeeds Fallon on the account

Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day. The office, whose Being unit lost its place on Kraft's roster of agencies late last year, has not…

10 Tweets That Show How Big a Buzzkill Nationwide Was With Its Morbid Super Bowl Ad

Childhood death and football festivities don't mix

Nationwide decided to use one of its two Super Bowl ad slots tonight to highlight the lethal potential of preventable child accidents. The result wasn't exactly festive fare. Here's a pretty…

Lindsay Lohan Will Star in Esurance Super Bowl Ad, for Which She's Very Thankful in the Teaser

Brand says it will have 2 spots in the game

UPDATE: In addition to the Lindsay Lohan spot described below, Esurance says it will have a second Super Bowl ad with a mystery star: Oh, we #sorta forgot to mention ...…

State Farm Offices Sure Are Weird With the Teleporting Agents Constantly Vanishing

Another view of the 'Magic Jingle' campaign

State Farm has been running the "Magic Jingle" advertising campaign for a while, in which customers are able to summon their agents out of thin air in times of crisis…

Ad of the Day: Lunatic Daredevil's Stunts Go Hilariously Wrong in This Fun Insurance Ad

Meet Captain Risky

Let's kick it and rip it. Woo!" Say hello to Captain Risky, the freakishly foolhardy daredevil who stars in 303Lowe's superbly silly campaign for Australian insurance company Budget Direct. And, oh my,…

Super Bowl Ad Tracker: Everything You Need to Know About 2015's Big Game

An up-to-date roster of the brands, spots and celebs to watch for

Welcome to Adweek's 2015 Super Bowl Ad Tracker, a frequently updated roster of the brands and agencies taking part in the year's biggest advertising event. Leading up to the Big Game…

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