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Topic: Insurance

Ad of the Day: A Star Is Born in This Adorable 'Tiny Dancer' Spot From John Lewis

Meet adam&eveDDB's reckless ballerina

Advertising has a new pint-size star this morning, as London agency adam&eveDDB has rolled out an excellent new commercial for John Lewis' home insurance unit featuring an amusingly passionate little…

Ad of the Day: Sea Monster Terrorizes Golf Course in Geico's New 'It's What You Do' Spot

Announcers remain unfazed

If you're Geico, you whip up another comically goofy commercial and make sure everyone sees it by taking over the YouTube masthead before rolling it out to TV. It's what…

Ad of the Day: Check Out Geico's First Spots in a While Not Made by The Martin Agency

New work from IQ is still worth a few chuckles

Geico is out with its first commercials that aren't from The Martin Agency in a good long while, but they do continue the brand's tradition of absurd, offbeat humor. Four 15-second…

Meet the Biker Dude Allstate Is Paying to Ride to Every State Capital in America

Selling safety with a bike, a beard and tattoos

Remember taking your driver's test? Remember how many questions were devoted to sharing the road with motorcycles? Don't rack your brains; we'll tell you: in most states, none. And that's why…

Young CEOs Open Up About Their Failures

In new branded videos from insurer Hiscox and Vox

In four years, Hiscox U.S.A.'s budget for branded content has jumped from nothing to 15 percent of its overall marketing spend, according to head marketer Russ Findlay. Along the way, Hiscox, a…

This Dutch Insurance Ad Has a Hilariously Skeptical Take on Smart Homes

The pitfalls of being connected

A high-tech house proves to be far from a "smart home" when two burglars arrive in "Welcome," the latest amusing spot from Tribal DDB in Amsterdam for insurance company Centraal…

Ingenious 'Fatal Car Crash' Video on YouTube Shows an Accident Only If You Fast-Forward

Great gotcha ad from BBDO

It's best to go slow, even on YouTube. BBDO Russia uses the YouTube interface brilliantly for the video below, which purports to show dash-cam footage of a fatal accident. (Such videos…

Ad of the Day: Geico Makes Clever Preroll Ads That Are Basically Unskippable

Those first five seconds are key

Viewership rates for YouTube preroll ads are generally poor. Part of the problem is, very few marketers specifically tailor ads to preroll—they prefer simply to run their TV spots unchanged.…

Ad of the Day: MetLife's Doting Dad Is Also a Liar in This Ad With a Heartbreaking Twist

Standout spot breaks through the clichés

The tearjerking Asian insurance commercial has become something of a cliché after so many years of emotional Thai Life spots. But MetLife Hong Kong breathes new life into the form…

Travelers Hires a New Lead Creative Agency

TBWA\Chiat\Day succeeds Fallon on the account

Travelers insurance represents a much-needed win for the New York office of TBWA\Chiat\Day. The office, whose Being unit lost its place on Kraft's roster of agencies late last year, has not…

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