Topic: Instagram Stories

Instagram Is Dropping Ads Into Its Stories Feature, Now 150 Million Daily Users Strong

Airbnb, Nike and Buick are on board

Instagram is starting to let brands advertise in between its 24-hour video stories section even though the feature just launched in August. Why already? Why not? The scale is there—the Facebook-owned app…

Instagram Adds More Snapchat-Like Features With Stickers

Stories get interactive

One week after announcing that it has 600 million users, Facebook-owned Instagram is rolling out stickers that can be applied to photos and videos. Now users will be able to add…

Bacardi and Swizz Beatz Just Created a New Kind of DJ Experience on Instagram

It's musical simulation as branding

Bacardi today is employing Instagram Stories to let consumers play interactive DJ, representing a truly new kind of musical experience on the 4-month-old feature. Working with agency BBDO New York,…

Instagram Just Rolled Out Its Live Video Feature to All U.S. Users

Nearly every formidable digital platform now has one

Meerkat and Periscope made live mobile video "a thing" in 2015, and since then about every other digital platform has gotten into the game.  The latest is Instagram, as its roughly…

These 11 Brands Are Already Using Instagram’s New Zoom Feature

From miniature scavenger hunts to #foodporn

     Zoom is Instagram's newest Snapchat-like feature. Instagram: @angietribecatbs Less than a month after launching Instagram Stories—the Facebook-owned app's version of the popular Snapchat feature, which strings together photos and videos…

General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Brands are jumping into the new feature

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24…