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Topic: instagram advertising

Instagram Code Reveals 4 Potential New Features, Including Paying to Boost Posts

Added insights are also notable

Instagram appears to be bringing analytics to business profiles, but that may not be the only new advertiser-targeted feature it's cooking up. Elliott Murray, head of innovation at Social Chain, decompiled the…

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Expedia and Playboy are among the first to sign on

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's…

Why Offering Self-Service Carousel Ads Could Attract More Marketers to Instagram

Lift in ad recall looks promising

Touting strong early performances of its Carousel ads, Instagram has opened up the option to buy the multiphoto campaigns through its self-service interface. Carousel lets marketers use up to five…

Instagram's Ad Sales Are Expected to Top $2 Billion by 2017

It will outsell Google and Twitter for display, eMarketer says

Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81…

Instagram's Creative Mastermind Gives This Advice on How to Make a Good Carousel Ad

Many images, one story

Brands are playing around with Instagram's new Carousel Ads, and Instagram's creative team is working directly with advertisers to come up with ways to use the slideshows. A carousel is simply one…

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook

Stuart Weitzman puts the latest marketing tools to the test

Instagram and Facebook are more entwined than ever, especially for advertisers, who now have a potentially powerful new marketing strategy—using video ads on one to drive sales on the other.…

4 Important Tips for Making Your Instagram Videos Stand Out

Straight from the app itself

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when…

Jameson Serves a 3-D Whiskey Shot in Its New Instagram Ad

Brand calls it 'a Facebook first'

Jameson says it has created the first 3-D video ad for Facebook and Instagram, using a technique that makes it appear as if a bartender is sliding a whiskey shot…

Report: Brands Are Now Posting More to Instagram Than Facebook

Photo app is marketers' new fave

Instagram is luring brands away from Facebook, according to a new report from research firm L2, which found that brands now post more content on the photo-sharing app. The reason? Brands…

Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links

Now, it's more than a billboard for brands

Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its…

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