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Topic: instagram advertising

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Instagram Gives Brands Instant Access to Ad Campaign Data First time self-serve tools available

Brands are about to get a lot more help with their Instagram campaigns. For the first time, the photo-sharing service is giving its advertisers instant access to data about how…

August 21, 2014, 1:07 PM EDT

Is Facebook's Bolt Teaser the Start of App Ads on Instagram? Analyst says installs are 'inevitable'

Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When…

July 28, 2014, 3:05 PM EDT

Ad Prices at Facebook More Than Doubled Last Quarter Brands compete to be seen

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed…

July 23, 2014, 8:02 PM EDT

Instagram Brings Ads to U.K., Canada and Australia Global expansion of nascent biz

Instagram ads are going international. The company announced today that it would start delivering ads to users outside the United States. Canada, the United Kingdom and Australia are the first…

June 9, 2014, 3:01 PM EDT

Omnicom Exec Says Twitter Deal Is About Mobile, Video, Programmatic Gets early access to new tech

Omnicom Media Group will now get first dibs on some of Twitter’s evolving ad products, including new digital video formats, according to the people involved in a broad media deal…

May 27, 2014, 5:54 PM EDT

Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads [Updated] Data also part of multi-year partnership

Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal…

May 19, 2014, 12:55 PM EDT

That Instagram-Omnicom Deal Is Actually Worth $40 Million Popular mobile platform inks first agency partnership

The Instagram-Omnicom deal that has the digital ads space buzzing is actually worth close to $40 million, Adweek has learned. Ad Age yesterday reported that the contract totaled about $100 million,…

March 8, 2014, 8:18 PM EST

Ben & Jerry's Is Early Winner in Instagram Ad Race User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

November 27, 2013, 12:58 PM EST

Instagram Shares the Look of Its New Ad Products First sponsored images introduced to platform

Instagram is showing off its new sponsored look. Facebook’s photo-sharing network, which was bought last year for $1 billion, will start providing some returns after announcing ads were coming. Now, Instagram, in…

October 24, 2013, 3:29 PM EDT

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