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Topic: Innocean

Hyundai Drivers Do the Most Asinine Things for Football in Brand's New NFL Ads

Obsession on a new level

Hyundai drivers are weird, weird people who do weird, weird things because of football, according to Innocean USA's amusing new ads for the NFL sponsor. In "Choices," a Pittsburgh Steelers fan…

Canvas Poaches 3 Initiative Media Execs for Top Management Team

Agency manages $700 million of Hyundai and Kia spending

Canvas Worldwide, the joint venture between Horizon Media and Hyundai-backed creative agency Innocean Worldwide, is putting into place its top leadership team following the appointment of media industry veteran Paul…

Ryan Reynolds Is Everywhere as Hyundai Unveils Its Super Bowl Ads

Celeb and talking animals: check, check

Hyundai squeezes not just one but—by our count—13 Ryan Reynolds into the first of its two in-game Super Bowl commercials, which rolled out online Monday. And to go along with…

Hyundai Strives for 'Universal Truth' With Its 4 Super Bowl Spots

Taps 3 all-star directors and 2 big-name celebrities

This year, Hyundai plans to offer up a little something for everyone, including two celebrity appearances, in its four Super Bowl 50 spots. The ads, created by Innocean Worldwide, touch on…

Innocean USA's First Chief Creative Officer Will Guide Campaigns for Hyundai

Eric Springer is in the driver's seat

Innocean USA has tapped Eric Springer, a creative executive with big-time automotive experience, to be its chief creative officer, a new role at the Hyundai-backed agency. Springer most recently served for…

Canvas Names Its First CEO, an Industry Vet Known for 'Creativity and Invention'

Paul Woolmington takes the lead

Industry veteran Paul Woolmington has been named the first chief executive officer at Canvas Worldwide. Canvas was formed last summer by independent Horizon Media and Hyundai-backed Innocean Worldwide to handle media…

Bikes Ride Themselves in This Heart-Pounding Ad for Cycling in Canada

You just have to 'Hop on'

Canada is a great country for cycling, but the bikes aren't going to ride themselves. Well, actually they do in this inventing and intense spot for Cycling Canada from ad…

Mophie Selects a Creative Agency

Deutsch L.A. becomes the brand's first lead shop

Deutsch L.A. has won a pitch to become the first lead agency for Mophie, a smart phone case maker with plans to advertise on next year's Super Bowl, according to…

Mophie Shops for a Lead Creative Agency

Smartphone case maker looks to raise its voice in marketing

Mophie—a big name in smartphone cases with batteries inside—is looking to make a big splash in marketing. The company is close to hiring its first lead creative agency, nine years after its launch.…

Hyundai's Daily Twitter Followers Spike 40% During World Cup

Automaker beats Adidas, Budweiser on chatter

With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the…

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