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Topic: Innocean

Bikes Ride Themselves in This Heart-Pounding Ad for Cycling in Canada

You just have to 'Hop on'

Canada is a great country for cycling, but the bikes aren't going to ride themselves. Well, actually they do in this inventing and intense spot for Cycling Canada from ad…

Mophie Selects a Creative Agency

Deutsch L.A. becomes the brand's first lead shop

Deutsch L.A. has won a pitch to become the first lead agency for Mophie, a smart phone case maker with plans to advertise on next year's Super Bowl, according to…

Mophie Shops for a Lead Creative Agency

Smartphone case maker looks to raise its voice in marketing

Mophie—a big name in smartphone cases with batteries inside—is looking to make a big splash in marketing. The company is close to hiring its first lead creative agency, nine years after its launch.…

Hyundai's Daily Twitter Followers Spike 40% During World Cup

Automaker beats Adidas, Budweiser on chatter

With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the…

Hyundai’s Times Square Billboard Goes Digital for World Cup Build Up

Campaign powered by Tumblr

Tumblr will be making a big splash in New York's Times Square, taking over Hyundai’s massive billboard today as part of its ambitious World Cup sponsorship campaign. It’s the first…

Ad of the Day: Hyundai's Two Super Bowl Ads Are Simple, Cute and Fun

Johnny Galecki's commercial debut

Sometimes it's the understated celebrity cameos that do the trick on the Super Bowl. Johnny Galecki certainly fits the bill, and has picked a good time to make his commercial acting…

Hyundai Giving Away Another Zombie-Proof Survival Machine in Latest Walking Dead Tie-In

Better than a stick

The new ad in Hyundai's ongoing tie-in with AMC megahit series The Walking Dead features a scruffy bunch of zombiepocalyse survivors who could pass for Woodbury refugees taking shelter with…

Kia's Man and Woman of Now: Two of the Most Irritating Ad Characters Ever

But you will remember them

Australian yuppie hipsters … crikey, who better to pitch cars in Kia commercials? The answer appears to be anyone, judging by the pervasive negative reactions to the automaker's "Man of…

Hyundai Remixes Bob Marley's 'Three Little Birds' for New Ad

But every little thing isn't quite all right

Hyundai is getting a lot of coverage for putting Bob Marley's "Three Little Birds" in an ad for its Assurance Connected Care in-car customer-service program, largely because the late reggae…

Yet Another Car Ad Depicts Failed Suicide to Promote Clean Emissions

Grim theme won't die

UPDATE: Holly Brockwell, a British advertising creative whose father committed suicide in a car, wrote a heartbreaking blog post in reaction to this ad that has been shared widely this…

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