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Topic: InMobi

InMobi and Rubicon Project Unveil New Exchange for Mobile Native Ads

Tries to inch in on Facebook and Twitter’s turf

InMobi and Rubicon Project have teamed up to build a new mobile advertising exchange that lets marketers buy and sell native ads across mobile sites and apps. The new InMobi Exchange…

IAB: 87 Percent of Moviegoers Go Mobile After Seeing Ads Elsewhere

Smartphones key to marketing

Using smartphones at the movies may be a no-no. But other than that, mobiles are an integral part of the experience, from ticket sales to theater directions, a fact that…

Cross-Device Tracking Could Be Next Privacy Target in DC

Sen. Markey asks FTC to open investigation into device fingerprinting

The relatively new practice of tracking consumers across their digital devices in order to serve up more relevant advertising is beginning to draw scrutiny among Washington policymakers. Called digital fingerprinting, the…

InMobi Hires Former Digitas Star

Stephanie Sarofian steers mobile toward programmatic options

InMobi has named Stephanie Sarofian executive director, brand and agency, as she recently left DigitasLBi after a formidable 18-year run. Based in the mobile ad network's New York office, she…

Banking Mobile Apps Used by 58% of Consumers

IAB-led study shows power of virtual wallet

The virtual wallet appears to be catching on fast. Fifty-eight percent of consumers now use their bank's mobile app while an additional 25 percent are aware that the technology is available,…

Samsung's 'Smart Pause' Feature Could Better Mobile Video Advertising

Futuristic quirk has marketing ramifications, per industry players

Perhaps the most interesting item to come out of Samsung's Galaxy S4 announcement last night—from an advertising perspective, that is—was the so-called smart pause feature for video. Utilizing the phone's…

Japan's SoftBank Invests $200M in Mobile Ad Startup

InMobi CEO promises aggressive international expansion

Mobile ad startup InMobi just announced that it has raised $200 million from Japanese telecommunications company SoftBank, in what the startup is calling the largest mobile investment of the year. Before…

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