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Tempur Sealy Picks Media Shop Amid Flurry of Mattress Reviews Assignment includes Tempur-Pedic, Sealy brands

The mattress business has seen a big bounce in reviews this year. In June, Sleepy's awarded its creative business to Publicis Kaplan Thaler and last week Initiative won Serta's media account.…

December 4, 2013, 1:50 PM EST

Hasbro Consolidates Most of Its Global Media at OMD MediaCom retains Latam

Hasbro has consolidated the bulk of its global media business at OMD, which was the incumbent in 15 international markets, including Europe and China, sources said. Among the new markets added…

November 26, 2013, 4:36 PM EST

Initiative Wins Serta's Media Account Succeeds Doner on the business

Serta has shifted its media business to Initiative after a review. The Interpublic Group shop will handle planning and buying of media in traditional and digital channels. Annual media spending is…

November 26, 2013, 2:25 PM EST

Draftfcb, Initiative Win MFS' Global Business First campaign is expected in early 2014

MFS Investment Management has awarded its global creative and media business to two units of Interpublic Group. Draftfcb will handle creative responsibilities and Initiative will plan and buy media. MFS’ global…

October 1, 2013, 12:09 PM EDT

PHD Wins Carnival Cruise Lines' Media Account Previously handled by Havas Media

Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend. Other finalists in the…

August 9, 2013, 1:39 PM EDT

SeaWorld Moves Media Account to Initiative Sister shop Draftfcb made the introduction

With a little help from a fellow Interpublic Group agency, Initiative has landed media responsibilities for SeaWorld Parks & Entertainment. The assignment encompasses SeaWorld’s theme parks in the U.S., including SeaWorld,…

August 7, 2013, 1:28 PM EDT

Agencies Square Off in Hot Dog Eating Contest Digitas, Horizon, MEC, Zenith and more stuff their faces today in NYC

If you're agency staffer in New York today and want to see industry peers do their best Takeru Kobayashi impressions (i.e., stuff their faces with frankfurters), you might want to…

June 12, 2013, 1:17 PM EDT

Michael Hayes Leaving Initiative Media veteran will become UberMedia's chief revenue/marketing officer

Michael Hayes, president of digital communications at Initiative, has left the company. Effective July 1, Hayes joins UberMedia as the company's new chief revenue and marketing officer. Hayes spent the last nine years…

June 5, 2013, 3:39 PM EDT

The 12 Smartest Media Agency Execs in the Business Today Adweek's 2013 Media All-Stars

Each year, Adweek’s reporters and editors identify 12 media agency executives who are responsible for the most pioneering and successful ideas on behalf of their clients. Hailing from such shops…

June 2, 2013, 11:11 PM EDT

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