Topic: Initiative
Kohl's has confirmed its hiring of Zenith for media planning and buying. In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy…
Mindshare has won a significant movie studio review. The WPP Group agency will handle media planning and buying for Lionsgate and Summit Entertainment following the former's acquisition of the latter last…
Interpublic confirmed a reorganization among the ranks of senior management at its Mediabrands unit: UM global CEO Jacki Kelley, has been named North America CEO, president of global clients at…
In an expansive, ever-morphing multimedia world, never has the media buy been more complex—and never have media buyers worn as many hats. Negotiator. Analyst. Cultural guru. Digital expert. Mathematician—and in…
Macy’s has found a new agency for media planning and buying in the U.S. The retailer, which last year spent about $770 million in media, has hired Carat after a review,…
With the conclusion of Unilever's review of media-agency partners, the company is shifting responsibility for global communication planning to PHD and Initiative. WPP’s Mindshare managed the bulk of that business. Omnicom’s…
Lionsgate is reviewing its media business in the wake of its acquisition of Summit Entertainment earlier this year. Each studio has its own media agency now, and the goal of the…
The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party. In what will be the…
In the midst of Hollywood awards season, IPG's media agency Initiative will be working with an Academy Award-winning client. Initiative has announced that it will be the media agency of…
Final presentations took place this week in Bayer’s U.S media review but a decision isn’t expected until early next year. The finalists are the incumbent, Initiative, and MediaCom, Bayer’s lead media…
