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Topic: Initiative

GoDaddy Taps MEC for Global Media

WPP shop expands its role with the Internet services giant

GoDaddy has entered WPP's domain, tapping the holding company's MEC division for worldwide media chores. The move comes a month after the client hired Omnicom's TBWA\Chiat\Day for creative. MEC was chosen without a formal…

Marketers Should Look Beyond the Dazzle of CGI and Embrace Storytelling

2 auto ads show very different ways to go

One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, "Birth," which had come out six months earlier. That's dog…

Unilever Concludes Its Global Media Review and Shifts Some Assignments

Mindshare, PHD swap regions overseas

One of the year's biggest global media agency reviews has concluded, with Unilever shifting some regional duties between roster shops Mindshare and PHD, but making few changes overall. Mindshare, a unit…

GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion

TBWA will target small business owners around the world

Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency. The Web domain company said it hired the agencys New York office after…

See How This NYC Agency Remodeled With Teamwork and Flexibility in Mind

Initiative nurtures an open, communal vibe

New York's Herald Square is home to a handful of IPG properties, including global media and investment agency Initiative. In 2014, the shop received a face-lift from design firm Ted…

Accounts in Review: Contenders Prepare for Final Pitches in Subway's Contest

DraftKings goes with Butler, Shine

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending against…

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

Also, GSK's media search nearly finished

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative account…

Accounts in Review: Creative Searches Pick Up, a Bit

Olive Garden begins, DraftKings winds down

Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's expected…

Accounts in Review: Coty, VF, Ragú/Bertolli Complete Searches

Priceline's creative contest is down to 7

After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative contest.…

Accounts in Review: Mediahub Beats Bigger Shops to Win New Business

Agency nabs Royal Caribbean and Scotts

The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of Scotts…

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