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Topic: Infographics

Infographic: How Dashcams Exploded From Obscurity Into a Global Auto Accessory

Sales rose 200% in the U.S. in 2014

When a meteor exploded over Russia with 20 times the force of Hiroshima's atom bomb, many around the world saw the footage from the same perspective: through a windshield. The 2013…

Infographic: What's Changed, and What Hasn't, in 100 Years of Brand Storytelling

Everything old is new again

Much has been made about how modern communication—even as it accelerates exponentially—is returning in some ways to more simple, even primitive forms. Paul Adams, at the time the global head of…

Infographic: Exclusive Look Inside Nielsen Ratings Shows Who's Watching and When

TV time-shifting and lift from C3 to C7

It's not a question that time shifting has become ubiquitous, but what's been less clear is its impact on C3 and C7—and how many people are really seeing commercials beyond…

Why Rich Boys (and Girls) Are Buying Fewer Toys

Cool experiences are more important than cool stuff

While it's certainly nice to be rich, these are not the easiest times to be a member of society's top tier of income earners. Venture capitalist Tom Perkins laid it…

Infographic: How Women Discover and Share Videos

It's not all about YouTube and Facebook

The typically packed houses at the Digital Content NewFronts this week underscore the heightened importance of digital video to brands. But as each content hub promotes its own new offerings and advertising…

Infographic: What Digital Stats Can Tell Us About Mad Men, Game of Thrones and Daredevil

Each is a case study in TV's buzz-driven life cycle

Between 1 million and 2 million people will watch the return of Mad Men on Sunday night, but based on digital buzz, it seems only die-hard fans and not newcomers…

Should Your Agency Work for That Startup? Here's a Flowchart to Help You Decide

How to tell the next big thing from a boondoggle

It's time for South by Southwest, which means hundreds of agencies and startups will be colliding in Austin, where they hope to make the marketing equivalent of a love connection. But,…

Infographic: How Digital Is Changing Local Ad Spending

Which traditional media brands are keeping up?

Thanks to programmatic and increased mobile use, digital continues to be responsible for nearly all growth in local ads. With online advertising expected to increase by 42 percent this year—it…

The Winners and Losers of SXSW

Crunching the numbers

Which app, keynote speaker and barbecue joint got the most social buzz at SXSW? Who was the week's biggest celebrity? What were some of the event's highlights—and what made us…

Infographic: The Taxonomy of Advertising Agency Names

British creatives drill down into naming conventions

Conventional wisdom has it that ad agencies are named in one of two ways. Either the founders go the law-firm route and put their own names on the door (e.g.,…

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