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Topic: Infographics

Here’s How Far Super Bowl Marketing Has Come in Its 50-Year History

Timeline: the Big Game by the numbers

During the first Super Bowl a half-century ago, Green Bay Packers coach Vince Lombardi threw a fit when the second-half kickoff had to be done over. The reason? NBC held…

Infographic: Do TV Shows Airing After the Super Bowl Gain Long-Term Viewers?

Usually not, at least in the past 10 years

With the large, and usually record-setting, audience that tunes into the Super Bowl, the network fortunate enough to air it has a prime opportunity to showcase one of its top…

Infographic: Here's How Many Americans Are Saying Goodbye to Cords and Cable

Unsurprisingly, millennials are leading the charge

Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note. "As smartphones become the primary hubs for…

Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

59% call it a 'significant threat'

Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming…

Infographic: What Auto Buyers Want From Connected Cars, Today and Tomorrow

Shoppers are seeking both cool features and safety

Exclusive research from Autotrader shows that future car buyers don't want to sacrifice safety in the name of high tech. But they also desire the cool bells and whistles that…

Infographic: How the 5 Senses Drive Luxury Purchasing Habits

Touch is most important to buyers who splurge

It's no surprise that sensory experiences inform the way consumers purchase luxury goods. A new report from the Shullman Research Center dives into the nuances of sensory effects on purchases.…

Infographic: 6 Types of Shoppers and the Brands They'll Pay More For

New data from Y&R's BAVLab

As more shoppers shift their attention to mobile, retailers need to understand the different types of shoppers and how they use technology to make their purchases. A new study from Y&R's BAVLab…

Infographic: Here's What Millennial Women Want—and Want to Give—This Holiday

New study from Influenster

Nike, Apple, Victoria's Secret and Urban Decay topped the brands on millennial women's wish lists for this holiday season, according to product discovery platform Influenster—think Yelp for products—which recently surveyed…

Infographic: How Branding and Packaging Affect the Way Consumers Trust Food

76% check ingredients, while 51% look for place of origin

Today more than ever, food has become one of the most important—and discussed—choices among U.S. consumers. Since food purchases are heavily influenced by trust, Boston-based consultancy C Space released a…

Infographic: Consumers Know Exactly How They Want to Be Marketed To

And they don't, in fact, hate advertising

A common refrain among consumers is that they are inundated with marketing messages for things they don't want or need. Of course, it has been argued that it's the advertising…

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