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Topic: Indonesia

Datsun's Revival Won't Be a Nostaglia Play

Brand is foreign to the countries it's entering next

Nostalgia won’t play a role in the marketing behind Datsun’s 2014 comeback. That’s because parent company Nissan hasn’t sold Datsuns before in the countries it will target first: India, Russia and…

LinkedIn Hits Big Milestone; Brands Could Flock Next

Networking site gets to 200 million after launching more ad products

LinkedIn has surpassed 200 million users, the firm announced today, while breaking out where they live for the benefit of advertisers and curious tech watchers. Seventy-four million are in the…

Ken Tells Barbie to Stop Killing Trees

Greenpeace campaign targets Mattel

Mattel employees were treated to a spectacle yesterday at the company’s California headquarters. Greenpeace activists clad in outfits Barbie would be proud of rappelled down the side of Mattel’s 15-story…

AT&T Wins Operating License for Indonesia

The telecom giant gains a foothold in Southeast Asia

AT&T announced today that it received a license to operate in Indonesia, making the telecom giant the first multinational corporation of its kind to be granted such permission. Indonesia is home…

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