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Topic: India

Indian Ad With Female Boss Sparks an Uproar: Is It Super Feminist or Super Sexist?

Strange plot wants it both ways

There's a lot going on in this new ad from India, and the Internet is fired up about it. The spot, for mobile provider Airtel, opens on two working professionals in…

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

India's Internet Baby: Agency Says Cannes Contender Is Beautiful, Not Terrifying

Weeping for humanity … in a good way?

CANNES, France—Maybe India's Internet Baby isn't as horrifying as he seems? If you think about it, the preternaturally social star of the MTS Telecom campaign—who learns to cut his own umbilical…

This Is India's Most Viral Ad Ever, and It Will Make You Weep for Humanity

Somebody stop Internet Baby

How precocious are digital natives today? They take charge of things literally from birth, according to this somewhat terrifying spot from MTS Telecom, which the company claims is now the…

Ogilvy Apologizes for Shooting Malala Yousafzai in Mattress Ad

Work from India is shockingly crass

Someone at Ogilvy India thought it would be a good idea to depict Malala Yousafzai being shot by the Taliban to sell Kurl-On mattresses. Clearly it wasn't. Ogilvy has now officially…

Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals

Marketers show off tactics and data at I-Com confab

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here…

Indian Ad Challenges Men to See How Stupid They Look Ogling Women

Spot first aired on anniversary of Delhi gang rape

Objectification and rape go hand in hand—it's easier, after all, to take advantage of a person if you don't see her as a person. But what if you catch a…

Nelson Mandela Memorial Billboard in India Accidentally Features Morgan Freeman

Actor played the world leader in 'Invictus'

While you hate to laugh at someone who clearly meant well, it's hard not to chuckle a bit at this memorial sign for Nelson Mandela in the southern Indian city…

Google Does It Again With Another Huge Tearjerker of an Ad From India

Childhood friends reunited 66 years after partition

When the 1947 India-Pakistan partition ripped the two nations apart, Baldev was forced to relocate overnight, leaving behind his best friend Yusuf. Before that, they had been inseparable, flying kites…

Watch the Incredible Ad About a Woman's Second Marriage That Has India Transfixed

Jewelry brand's bravery

Weddings are powerful in advertising because they imply more than just the joining of two people—they signal the belief that we can attain, and deserve to attain, the happy ending.…

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