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Topic: India

Indian Beverage Brand Has Another Truly Frooti Adventure in This Trippy Commercial

How would you 'choos'?

Bollywood's King Khan goes ape over Frooti, one of India's top-selling mango-juice drinks, in this ludicrously loopy commercial. The cray-cray starts when Indian megastar Shah Rukh Khan climbs some steps in…

India's 'Menstruation Man' Tried On Sanitary Pads, and Found Out What It's Like to Have a Period

Now he's helping millions of women

This is the incredibly cool tale of Arunachalam Muruganantham, who, after noticing his wife was using dirty rags to manage her menstruation, decided to do something about it—not just for her,…

Mumbai Police Just Started Using Twitter, and They're Already Masters at It

Finally, a practical use for 'Be Like Bill'

We haven't seen a government social-media account this fun since the TSA's Instagram (which, among other quirky wonders, features a ninja star collage). The Mumbai Police joined Twitter in December under the…

This Strange Mockumentary for Ford Stars a Young Man With Freakishly Strong Arms

Need a boost? He can help

In this spot for Ford Asia Pacific, a happy-go-lucky protagonist talks openly about an affliction he's lived with all his life: his small—but mighty—arms. The mockumentary-style piece, directed by Andy Kelemen…

Women Compare Their Stalkers in Bollywood-Style Throwdown in Dating Site's Crazy Ad

A musical argument for verified profiles

In this ad for Indian dating site TrulyMadly, two women have a musical battle to determine whose would-be suitor is the creepiest. Performing in the Qawwali style, a type of music…

India's Most Famous Wrestler Stars in India's Most Hilarious Ad for Cement

The Great Khali struggles with not-so-great infrastructure

It's tough to find a cement commercial that's all it's cracked up to be, but India's Ambuja Cement has managed it with this amusing mockumentary starring an aging WWE wrestler. The…

India's First Ad With a Lesbian Couple Goes Viral

Ogilvy pushes boundaries for clothing brand Anouk

An Indian clothing company is out with an ad that news reports are billing as the socially conservative country's first to feature a lesbian couple. Anouk and Ogilvy & Mather Bangalore…

Grey Treats Iodine Deficiency Through the Decorative Dots on Indian Women's Foreheads

Fighting malnutrition, one bindi at a time

Iodine deficiency is a huge issue in rural India, and here's one unusual way to help solve the problem—iodized bindis. The Neelvasant Medical Foundation and Research Center, a nonprofit group based…

Tiny People Struggle to Make a Fruit Drink in This Fun and Ridiculous Indian Ad

Plus, see Frooti's whole new rebranding

Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size. It works great in this…

Indian Ad With Female Boss Sparks an Uproar: Is It Super Feminist or Super Sexist?

Strange plot wants it both ways

There's a lot going on in this new ad from India, and the Internet is fired up about it. The spot, for mobile provider Airtel, opens on two working professionals in…

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