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Topic: India

India's First Ad With a Lesbian Couple Goes Viral

Ogilvy pushes boundaries for clothing brand Anouk

An Indian clothing company is out with an ad that news reports are billing as the socially conservative country's first to feature a lesbian couple. Anouk and Ogilvy & Mather Bangalore…

Grey Treats Iodine Deficiency Through the Decorative Dots on Indian Women's Foreheads

Fighting malnutrition, one bindi at a time

Iodine deficiency is a huge issue in rural India, and here's one unusual way to help solve the problem—iodized bindis. The Neelvasant Medical Foundation and Research Center, a nonprofit group based…

Tiny People Struggle to Make a Fruit Drink in This Fun and Ridiculous Indian Ad

Plus, see Frooti's whole new rebranding

Here's an easy way to make sure the product is the hero. Make everything else around it really, really tiny—and leave the product at regular size. It works great in this…

HuffPost Reveals India Launch Details, Calling It a 'Critical Market' for Growth

Nov. 25 debut won't include protégé Jimmy Soni, Arianna says

It’s official: HuffPost India—a partnership between the Huffington Post Media Group and The Times of India Group—will launch on Nov. 25. With the number of Indian Internet users next year…

Indian Ad With Female Boss Sparks an Uproar: Is It Super Feminist or Super Sexist?

Strange plot wants it both ways

There's a lot going on in this new ad from India, and the Internet is fired up about it. The spot, for mobile provider Airtel, opens on two working professionals in…

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

Global users find unique marketing

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local…

India's Internet Baby: Agency Says Cannes Contender Is Beautiful, Not Terrifying

Weeping for humanity … in a good way?

CANNES, France—Maybe India's Internet Baby isn't as horrifying as he seems? If you think about it, the preternaturally social star of the MTS Telecom campaign—who learns to cut his own umbilical…

This Is India's Most Viral Ad Ever, and It Will Make You Weep for Humanity

Somebody stop Internet Baby

How precocious are digital natives today? They take charge of things literally from birth, according to this somewhat terrifying spot from MTS Telecom, which the company claims is now the…

Ogilvy Apologizes for Shooting Malala Yousafzai in Mattress Ad

Work from India is shockingly crass

Someone at Ogilvy India thought it would be a good idea to depict Malala Yousafzai being shot by the Taliban to sell Kurl-On mattresses. Clearly it wasn't. Ogilvy has now officially…

Starwood's Crazy Facebook ROI and 5 Other Surprising Brand Reveals

Marketers show off tactics and data at I-Com confab

The mid-morning session of the 5th I-Com Global Summit was a bit of a beauty contest in Seville, Spain, as marketers shared case studies for the event's Data Creativity Awards. Here…

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