Topic: India

Why Adidas Is Suddenly Selling Odd Pairs of Shoes … Two Rights or Two Lefts

Memorable Indian campaign celebrates blade runners

"Odd, isn't it? For a man to run when technically he shouldn't even be walking?" We live in a magical time, when disability doesn't have to spell the end of an…

Ad of the Day: W+K India's First Nike Ad Celebrates the Power of Sport in Women's Lives

A visual manifesto where movement feels revolutionary

Sport in India has a massive image problem, particularly for women." So says Mohamed Rizwan, creative director at Wieden + Kennedy India.  This represents an interesting challenge for a client like…

Mindshare Wins Glass Lion for Creating India's First Transgender Pop Band

Tea brand shatters stereotypes

In the second year of the Glass Lion award, Indian agency Mindshare Mumbai scored the Grand Prix at the Cannes Lions festival here tonight for creating India's first transgender pop…

Indian Beverage Brand Has Another Truly Frooti Adventure in This Trippy Commercial

How would you 'choos'?

Bollywood's King Khan goes ape over Frooti, one of India's top-selling mango-juice drinks, in this ludicrously loopy commercial. The cray-cray starts when Indian megastar Shah Rukh Khan climbs some steps in…

India's 'Menstruation Man' Tried On Sanitary Pads, and Found Out What It's Like to Have a Period

Now he's helping millions of women

This is the incredibly cool tale of Arunachalam Muruganantham, who, after noticing his wife was using dirty rags to manage her menstruation, decided to do something about it—not just for her,…

Mumbai Police Just Started Using Twitter, and They're Already Masters at It

Finally, a practical use for 'Be Like Bill'

We haven't seen a government social-media account this fun since the TSA's Instagram (which, among other quirky wonders, features a ninja star collage). The Mumbai Police joined Twitter in December under the…

This Strange Mockumentary for Ford Stars a Young Man With Freakishly Strong Arms

Need a boost? He can help

In this spot for Ford Asia Pacific, a happy-go-lucky protagonist talks openly about an affliction he's lived with all his life: his small—but mighty—arms. The mockumentary-style piece, directed by Andy Kelemen…

These 4 Brands Are Embracing the Twitter Emoji Craze

Coke cans and curly-haired women build buzz

Twitter wants in on brands' obsession with emojis. Marketers including Coca-Cola and Dove have gone gaga for the miniature digital stickers that reward consumers for tweeting out branded hashtags. Here's how four…

Women Compare Their Stalkers in Bollywood-Style Throwdown in Dating Site's Crazy Ad

A musical argument for verified profiles

In this ad for Indian dating site TrulyMadly, two women have a musical battle to determine whose would-be suitor is the creepiest. Performing in the Qawwali style, a type of music…

India's Most Famous Wrestler Stars in India's Most Hilarious Ad for Cement

The Great Khali struggles with not-so-great infrastructure

It's tough to find a cement commercial that's all it's cracked up to be, but India's Ambuja Cement has managed it with this amusing mockumentary starring an aging WWE wrestler. The…