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Topic: InBev

Annalect’s CMO Explains Why New York Beats Silicon Valley

A chat with Erin Matts

Specs Who Erin Matts New gig CMO, Annalect, Omnicom Media Group’s new data marketing tech team Old gig Svp, chief digital marketing officer, Glam Media Age 36 What is Annalect anyway? You can’t open an…

For Marketers, Sentimentality Trumps Slapstick

From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

AR, Nascar Score for Budweiser

Fans hung out (virtually) with Nascar star Kevin Harvick

While augmented reality (AR) adoption in America has dawdled compared to markets like Brazil and Germany, Budweiser’s test last month targeting Nascar fans suggests the U.S. is catching up. The brand…

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