Topic: IMS

MDC's Assembly Creates and Fills a New Strategic Role

Paul Beck leads research operation

Paul Beck is joining Assembly, the MDC-owned media agency launched earlier this year, in the new role of director, strategic services. Beck was most recently chief operating officer at MDC's social…

Twitter Promoted Trends Typically Cost Less in Latin America

$200K price tag not usually applied, per IMS

Global brand marketers that want to zero in on what they can get out of Promoted Trends—which cost around $200,000 a day in the United States—might want to run a…