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Topic: Ikea

Ikea Develops Its Own Emojis, for When You Need to Text About Swedish Meatballs Or vacuum cleaners, or dachshunds

Men and women would get along better if they just had more domestically themed emojis to help them communicate properly in their text messages, says Ikea. The Swedish furniture maker and…

February 18, 2015, 9:53 AM EST

Ikea Shows Off Its New Range of Beds in Cheeky Ad for Valentine's Day Not for sleeping

Ikea often does humorously naughty ads around Valentine's Day. Two years ago it did a fun promotion offering free cribs for babies born nine months after Valentine's Day. And last…

February 13, 2015, 7:26 AM EST

Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together Luckily, there's help

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can't Ikea? And the company does in these fun billboards, from German agency thjnk, that…

February 11, 2015, 1:01 PM EST

Ikea Loved This Artist's Fantastical Doodles on Its Catalog So Much, It Hired Her Meet Sarah Horne, children's illustrator in residence

Some companies might take exception to your scribbling all over its catalog. But not Ikea. For a while now, British illustrator Sarah Horne has found the Ikea catalog to be an…

January 16, 2015, 1:10 PM EST

Your First Ikea Commercial of 2015 Is Strange, Soaring and Really Quite Lovely Dougal Wilson's bird shirts

Ikea's list of 2014 advertising triumphs is endless: the horny chairs for Valentine's Day; the awesome RGB billboard; the whirling-kitchen ad; the ethereal ode to sleep for Ikea beds; the…

January 7, 2015, 1:39 PM EST

Ikea's Christmas Experiment Sweetly Shows That Kids Want So Much More Than Toys Letters to their parents

Yo, grinches. I challenge you not to tear up, just a little, as you watch "The Other Letter," a holiday video from Ikea created by McCann Spain. Young children are asked…

December 15, 2014, 11:23 AM EST

Ikea Gave This Theater a Cozy Makeover So People Could Watch the Movies in Bed Lie back and enjoy the show

The worst thing about going to the movies is having to sit upright for a few hours to watch the film. Everyone knows lying down is the ideal viewing position…

December 10, 2014, 3:11 PM EST

20 Years Before It Was Cool to Cast Gay Couples, Ikea Made This Pioneering Ad Patrick O'Neill looks back at his 1994 spot

The mini-wave of brands casting gay couples in TV ads this year continues to rise, with the likes of Honey Maid, Cheerios and DirecTV all diving in. More power to…

October 30, 2014, 1:00 PM EDT

Ikea's Parody of The Shining Is Devilishly Good BBH Singapore strikes again with creepy ad for Halloween

Heeeeeere's … Ikea's parody of The Shining! BBH Singapore reimagines the creepy hallway scene from Stanley Kubrick's 1980 horror classic in this spot-on 90-second Halloween ad. Instead of a haunted hotel,…

October 22, 2014, 11:34 AM EDT

Ikea Gets Dove-Like With a Mirror That Tells You How Beautiful You Are Now, everyone's the fairest of them all

Feeling a little down? Don't worry. Ikea's new piece of furniture thinks you're amazing. The Swedish retailer has introduced a prototype of a mirror in Britain that looks you up and…

October 6, 2014, 10:23 AM EDT

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