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Topic: Ikea

Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog

Putting furniture through the lens of Goethe and Freud

It has the world's largest print run: a staggering 220 million copies. And yet no literary critics have deemed it worthy of their commentary. Until now. German literary critic Hellmuth Karasek lowers…

Ad of the Day: Ikea Fills a Jungle Kitchen With Monkeys Just to See What Will Happen

Mother's menagerie

This Ikea ad is as much fun as a kitchen full of monkeys. In fact, it is a kitchen full of monkeys. Plus some tropical birds, snakes, a deer and an…

Here’s How to Make Your Marketing War Room More Zeitgeist Than Zombie

Real-time efforts must be perpetual, not pop up

In the 2000s we built media labs. In the 2010s we've built "live rooms"—much heralded pop-up work spaces in which brands and agencies sift through the noise of real-time data. Shenan…

This Ikea Pop-Up Store Serves Breakfast in Bed to Lucky Londoners

Get a little closer to those bedroom products

Last month, Ikea launched an online wedding service. Now, it's one step closer to offering the full honeymoon package, with a stunt that will bring breakfast in bed to guests…

Ikea Gets Into the Wedding Business, Promising to Marry People via Webcam

They're only joking (kind of)

If your dream wedding includes getting married via webcam, you should sign up for Ikea's newest service. The Swedish furniture chain has launched "Wedding Online," a (somewhat) tongue-in-cheek site that lets…

Ikea Brightens Up Little Corners of the World in These Fun Print Ads

An oasis of color

Ikea nicely contrasts its colorful design sense with the drabness of the world at large in these print ads from TBWA in Portugal. Apparently, going with Ikea means you get…

Ikea Is Replying to Questions on Facebook With Comical, Pun-Filled Memes

The Shelf Guru is here to help

The viral success of Groupon's Banana Bunker post on Facebook appears to be rubbing off on other brands. See, for example, Ikea Singapore—which has started a whole new Facebook thread…

Problems in the Bedroom? Ikea Shows You Exactly What to Do With Your Junk

'Shelf discovery' from BBH

Ikea does a ton of marketing worldwide, but its looniest ads come from one agency—BBH Asia Pacific. Just in the past year, it made the hilarious "Bookbook" ad, imagining the…

Ad of the Day: Ikea Praises Ordinary Household Items with Epic Irreverence

It's hard work, but someone has to do these jobs

Don't take your toilet brush for granted, says a wise new ad from Ikea. Aptly titled "Everyday Heroes," the spot—by Swedish agency Forsman & Bodenfors—is a moving celebration of the different…

Here’s Why Your Favorite Brands Are Making Their Own Emoticons

Mentos, Coca-Cola, GE, Comedy Central and more

Cute-Crazed. Selfie-Obsessed. Bad Happy. These are just three of the names of Mentos' new branded emoticons, or "ementicons," which will soon be available for the mint brand's socially savvy fans…

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