Advertisement

Topic: Ikea

Problems in the Bedroom? Ikea Shows You Exactly What to Do With Your Junk

'Shelf discovery' from BBH

Ikea does a ton of marketing worldwide, but its looniest ads come from one agency—BBH Asia Pacific. Just in the past year, it made the hilarious "Bookbook" ad, imagining the…

Ad of the Day: Ikea Praises Ordinary Household Items with Epic Irreverence

It's hard work, but someone has to do these jobs

Don't take your toilet brush for granted, says a wise new ad from Ikea. Aptly titled "Everyday Heroes," the spot—by Swedish agency Forsman & Bodenfors—is a moving celebration of the different…

Here’s Why Your Favorite Brands Are Making Their Own Emoticons

Mentos, Coca-Cola, GE, Comedy Central and more

Cute-Crazed. Selfie-Obsessed. Bad Happy. These are just three of the names of Mentos' new branded emoticons, or "ementicons," which will soon be available for the mint brand's socially savvy fans…

Ikea Develops Its Own Emojis, for When You Need to Text About Swedish Meatballs

Or vacuum cleaners, or dachshunds

Men and women would get along better if they just had more domestically themed emojis to help them communicate properly in their text messages, says Ikea. The Swedish furniture maker and…

Ikea Shows Off Its New Range of Beds in Cheeky Ad for Valentine's Day

Not for sleeping

Ikea often does humorously naughty ads around Valentine's Day. Two years ago it did a fun promotion offering free cribs for babies born nine months after Valentine's Day. And last…

Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together

Luckily, there's help

Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can't Ikea? And the company does in these fun billboards, from German agency thjnk, that…

Ikea Loved This Artist's Fantastical Doodles on Its Catalog So Much, It Hired Her

Meet Sarah Horne, children's illustrator in residence

Some companies might take exception to your scribbling all over its catalog. But not Ikea. For a while now, British illustrator Sarah Horne has found the Ikea catalog to be an…

Your First Ikea Commercial of 2015 Is Strange, Soaring and Really Quite Lovely

Dougal Wilson's bird shirts

Ikea's list of 2014 advertising triumphs is endless: the horny chairs for Valentine's Day; the awesome RGB billboard; the whirling-kitchen ad; the ethereal ode to sleep for Ikea beds; the…

Ikea's Christmas Experiment Sweetly Shows That Kids Want So Much More Than Toys

Letters to their parents

Yo, grinches. I challenge you not to tear up, just a little, as you watch "The Other Letter," a holiday video from Ikea created by McCann Spain. Young children are asked…

Ikea Gave This Theater a Cozy Makeover So People Could Watch the Movies in Bed

Lie back and enjoy the show

The worst thing about going to the movies is having to sit upright for a few hours to watch the film. Everyone knows lying down is the ideal viewing position…

Advertisement