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Topic: Ikea

Brand of the Day: How Ikea Brings Design Ideas to Life in Social Before-and-after tips and more

The world's largest furniture retailer by sales doesn't even put most of its products together. Yes, Ikea has built an enormous business—and a beloved brand—around making the annoying and time-consuming…

September 16, 2014, 11:08 AM EDT

Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall Vertical stunt celebrates 30th store in France

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted. Ikea promoted the opening of its 30th store in France by building an apartment into a vertical rock-climbing wall.…

September 12, 2014, 10:07 AM EDT

Ad of the Day: Ikea Hilariously Pitches Its 2015 Catalog as the Coolest Gadget Ever Wondrous power of print

Is print really dying? Not according to Ikea, which has good reason to still believe in dead trees. After all, the company prints around 200 million copies of its catalog…

September 3, 2014, 9:31 AM EDT

Airbnb Posts Its Strangest Listing Yet, Inviting You to Spend the Night at Ikea Fun co-branding from Australia

I love the smell of Hemnes in the morning. Some lucky Australians will soon wake up in an Ikea store in New South Wales after spending a night there as part…

August 25, 2014, 11:24 AM EDT

Ad of the Day: Ikea Hypnotizes Customers and Time Travels to Their Future Lives Forsman & Bodenfors work is strange but charming

Ikea is really going down the rabbit hole to promote its new catalog, and it wants to take you along for the ride. The brand has launched a campaign from Swedish…

August 21, 2014, 8:30 AM EDT

New Head of Ogilvy New York Will 'Aggressively' Invest in Digital Lou Aversano seeks influence rather than control

Specs Name Lou Aversano Age 47 New gig Chief executive officer, Ogilvy & Mather, New York Old gig Chief operating officer, Ogilvy & Mather, New York   Photo: Alfred Maskeroni So how did you get into advertising? My dad…

July 27, 2014, 9:19 PM EDT

Adweek's Top 5 Commercials of the Week: July 11-18 Some people dance naked, while others are fast asleep. Vote for your favorite

Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark…

July 18, 2014, 9:29 AM EDT

Ad of the Day: Ikea Drifts Between Dream and Nightmare in a Lofty Ode to Sleep Real effects help create a surreal sequence in 'Beds'

This gorgeous and unnerving gem from Ikea and Mother London is so ethereal it couldn't have been filmed in the real world, right? Wrong, actually. Many of the ad's surreal and…

July 15, 2014, 11:16 AM EDT

Ikea's Family Tree Ads Show the Beds on Which Each New Generation Was Conceived Kitchen tables and sinks, too

Ikea would like to remind you that the odds are pretty good your parents produced you by having sex on its furniture. New print ads from the brand in Germany offer…

May 14, 2014, 10:03 AM EDT

Ikea's Whirling New Kitchen Ad Will Leave Your Head Spinning A dizzying feat from Mother London

Here's a kitchen ad that might leave you a little nauseated, but for once that has nothing to do with food. In Ikea's new spot from Mother London, promoting the retailer's…

April 18, 2014, 9:38 AM EDT

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