Topic: iJustine

As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial Reach

Google says visits are up 40% and ads are twice as effective

As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience. The Google-owned…

How Brands and YouTube Stars Are Hooking Up to Reach Millions of Millennials

5 case studies in marketing with original video content

It wasn't that long ago that marketers thought they were hip to YouTube by posting their TV commercials to the site and eking out a few extra eyeballs. But with…

YouTube Unleashing the Power of Its Network at VidCon

Google hopes to show brands the best of what its online influencers have to offer

YouTube has been on a roll promoting its top stars on everything from billboard advertisements to TV spots. And, it's trying to take center stage at this year's VidCon, where…

AOL Renews 4 of Its Web Series

#Candidly Nicole, Hardwired, The Future Starts Here and City.Ballet will be streaming this fall

Great news for #Candidly Nicole, Hardwired, The Future Starts Here and City.Ballet fans: You’ll be able to see more of these shows online this fall. AOL announced the renewal of…

AOL Unveils 15 Fall Shows in an Aggressive Push for TV Dollars

Razorfish locks up ad deal during NewFront event, claims CEO Armstrong

The NewFronts award for boldest attempt to really take on TV goes to: AOL. At least so far. The Web portal has lined up big names and even bolder claims as…