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Topic: iHeartRadio

Snapchat Replaces Yahoo and Warner Music With BuzzFeed and iHeartRadio

App's Discover channel gets a shake-up

Snapchat has added BuzzFeed and iHeartRadio to its Discover portal—which lets publishers share up to 20 stories a day on the social mobile app—and Yahoo and Warner Music Group's channels…

Brands Start Hosting Real-Time Video Chats on Facebook

A workaround to live streaming

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook…

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars

Spotify and iHeartMedia embrace targeted advertising based on musical tastes

What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising. The…

Movie Studio Is the First to Live Stream a Trailer Premiere With Twitter's Periscope

STX Entertainment promotes The Gift

Newly formed movie studio STX Entertainment is the first advertiser to work with Twitter on a campaign that incorporates the live-streaming app Periscope. STX premiered the trailer for its debut film The…

IHeartRadio's Vending Machine Turns Instagram Photos Into Swag

Targets college students' nostalgia for hometown radio

IHeartRadio is touring the country with a T-shirt vending machine that accepts Instagram photos as payment. The marketing effort has racked up 5.7 million impressions—likes, shares, views—in the first week…

Clear Channel Rebrands Itself as iHeartMedia

A move to stay competitive in digital market

Clear Channel has a new name for the digital age: iHeartMedia, reports The New York Times. The rebranding effort is inspired by the media company’s iHeartRadio online listening network. Launched in 2008,…

Rhapsody Acquires Two Music Tech Companies

Schematic Labs, Ex.fm come aboard

Rhapsody has purchased two music tech companies today: Schematic Labs, the makers of SoundTracking, and music discovery startup Ex.fm VentureBeat reported on Rhapsody's acquisition of Ex.fm, which cataloged what songs online…

Clear Channel Says Radio Hosts Are Still Relevant

Findings show they have more influence than social media ads

Radio isn’t dead. It just wasn’t advertised correctly, according to Clear Channel Communications CEO Bob Pittman. “I think radio did a very poor job of marketing itself, and everybody started talking all…

Trulia's First National Campaign Focuses on Mobile-Minded Women

Digital real estate brand spends $45 million

Home buying brand Trulia is launching its first national ad campaign this week, aiming to drive viewers—particularly women—to download the digital real estate brand's mobile app.  "Women have 96 percent of…

Horizon Inks $100 Million Deal With Clear Channel

Multiyear pact includes exclusive events, research, radio, out of home

Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no. The media agency has just signed a multiyear, cross-platform pact with Clear Channel, best known…

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