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Topic: iHeartRadio

Google's Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands

ASOS and Munchery back free radio service

The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious…

Snapchat Replaces Yahoo and Warner Music With BuzzFeed and iHeartRadio

App's Discover channel gets a shake-up

Snapchat has added BuzzFeed and iHeartRadio to its Discover portal—which lets publishers share up to 20 stories a day on the social mobile app—and Yahoo and Warner Music Group's channels…

Brands Start Hosting Real-Time Video Chats on Facebook

A workaround to live streaming

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook…

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars

Spotify and iHeartMedia embrace targeted advertising based on musical tastes

What do your listening habits say about you? That's one of the most important questions the digital music industry is asking as it develops new technology for highly targeted advertising. The…

Movie Studio Is the First to Live Stream a Trailer Premiere With Twitter's Periscope

STX Entertainment promotes The Gift

Newly formed movie studio STX Entertainment is the first advertiser to work with Twitter on a campaign that incorporates the live-streaming app Periscope. STX premiered the trailer for its debut film The…

See Which Celebrities and Moguls Showed Up at CES in Las Vegas [Photos]

Electronics show attracts Ashton and Snoop

The Consumer Electronics Show in Las Vegas last week attracted a diverse crowd, from suited CMOs to A-list celebs. Here's a look at some of the hottest events.

IHeart Radio's Bob Pittman Has Heard the Future, and It's Not Just Japanese Robots

Listening at CES for audio's next big thing

Given that radio's his main business, Bob Pittman has spent a good part of Consumer Electronics Show 2015 on the lookout for cool innovations in the audio world. Whether it's working…

IHeartRadio's Vending Machine Turns Instagram Photos Into Swag

Targets college students' nostalgia for hometown radio

IHeartRadio is touring the country with a T-shirt vending machine that accepts Instagram photos as payment. The marketing effort has racked up 5.7 million impressions—likes, shares, views—in the first week…

Clear Channel Rebrands Itself as iHeartMedia

A move to stay competitive in digital market

Clear Channel has a new name for the digital age: iHeartMedia, reports The New York Times. The rebranding effort is inspired by the media company’s iHeartRadio online listening network. Launched in 2008,…

Rhapsody Acquires Two Music Tech Companies

Schematic Labs, Ex.fm come aboard

Rhapsody has purchased two music tech companies today: Schematic Labs, the makers of SoundTracking, and music discovery startup Ex.fm VentureBeat reported on Rhapsody's acquisition of Ex.fm, which cataloged what songs online…

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