Advertisement

Topic: iHeartRadio

How iHeartMedia Is Looking Beyond Radio for Growth

By experimenting with VR, Snapchat and livestreaming

On its way to surpassing 90 million registered users for its streaming service, iHeartMedia found growth both inside and outside of terrestrial radio. "You can't possibly correctly predict what's going to…

iHeartMedia and WeWork Will Target Entrepreneurs With Branded Podcasts

Music stations are also in the works

If radio is the "soundtrack for work," then iHeartMedia and co-working network WeWork are hoping to redefine the soundtrack for entrepreneurs. Today, iHeartMedia and WeWork are launching a partnership to bring…

Facetime: Media Mixers Across America

Bono, John Sykes, Gail Simmons, Tracee Ellis Ross and more

This week iHeartMedia celebrated with Bono and The Edge, Tracee Ellis Ross hosted BET Black Girls Rock, Gail Simmons celebrated chefs in New York, plus more. 

iHeartRadio Aims to Streamline Ad Buying With Programmatic Radio

Partners with Jelli to automate the process

Jelli's new platform could help iHeartRadio rapidly ramp up programmatic advertising. Animation: Dianna McDougall; Source: Getty Images Radio advertising, one of the oldest forms of mass media, is catching up with the…

With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

In a streaming era, records represent a 'premium experience'

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or,…

Here Are 6 New Snapchat Stats That Show Why Marketers Want Inside That Walled Garden

4 billion daily video views has it tied with Facebook

It seems that there's a new Snapchat data point being disclosed nearly every day, and there have been a few doozies in recent weeks. We rounded up six eyebrow-raising numbers…

How iHeartRadio Got 340 Million Snapchat Impressions in 2 Days

Music festival goes viral on one app in huge social effort

The fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas, and featured a rich assortment of pop…

Google's Plan to Win the Music-Streaming Marketing War: Partner With Cool Brands

ASOS and Munchery back free radio service

The advertising-supported online radio space is messy. Pandora, Spotify, Apple, iHeartRadio and Google are all duking it out for the biggest piece of the market, and they're all putting serious…

Snapchat Replaces Yahoo and Warner Music With BuzzFeed and iHeartRadio

App's Discover channel gets a shake-up

Snapchat has added BuzzFeed and iHeartRadio to its Discover portal—which lets publishers share up to 20 stories a day on the social mobile app—and Yahoo and Warner Music Group's channels…

Brands Start Hosting Real-Time Video Chats on Facebook

A workaround to live streaming

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook…

Advertisement
Advertisement