Topic: IgnitionOne
Type
Amazon, Advertising's Sleeping Giant, to Awaken in 2013
E-commerce behemoth preps self-serve RTB platform
Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and…
Ad Wreck
VC-backed ad tech firms have arguably inflicted one big mess on digital advertising
Blame Mary Meeker. Definitely blame Google. And most of all, perhaps, blame MySpace. Whoever’s fault it was, somewhere around the mid-2000s many people got the idea there was an enormous gap…
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