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Topic: IFC

IFC Cuts Funny Custom Trailers for Library Flicks Like Alien and Napoleon Dynamite

Rebrand includes new logo, jokes about content

IFC is changing ... sort of. "It's a refresh," says Kevin Vitale, marketing vp of creative and brand strategy. "It's more of a face-lift." As part of that face-lift, the cable channel…

IFC Has a New Documentary Parody Show From SNL Alums

IFC announced its upfront slate just shy of this evening's presentation in Manhattan. The agenda for the 2014-15 season (or the cable equivalent thereof) includes American Documentary, a new series…

Geico's Talking Pig Runs for Mayor of 'Portlandia'

#Maxwell4Mayor debuts over the weekend

Last year, Geico and Portlandia had fun with the insurer's pig character, Maxwell, in an IFC spot that referenced the comedy's farm-to-table skit. Now they want to take the talking…

Walking Dead Breathes Life Into AMC Networks

Zombie drama helps fuel 31% lift in Q4 ad sales

Powered by the voracious and indefatigable phenomenon that is The Walking Dead, AMC Networks enjoyed a strong fourth quarter, boosting ad sales revenue 31 percent to $205 million. Advertiser demand for…

How Portlandia's Social Effort Pounced on Lame Super Bowl Game

Grew Twitter following by 25%

Super Bowl XLVIII, a bona fide bore, improbably ended up being the most-viewed TV program in American history. But perhaps it was the perfect storm for social media marketing, as…

How IFC Got Alex Prager to Shoot Portlandia Ads in the Style of Her Fine-Art Photos

Carrie and Fred are faces in the crowd

IFC just released the key art for Season 4 of Portlandia, and the photos are fantastic. Not only did the network get the great young photographer Alex Prager on board—she…

5 New Cable Series We Can’t Wait For

Ah, midseason, when we finally get the good stuff

It’s that time of year again: time to admit that newbie broadcast shows like Welcome to the Family and We Are Men really, really didn’t work, that Lucky 7 was…

Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

Who is Eric Jonrosh?

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the…

AMCX Says Its Own VOD Strategy Is 'Heretical,' but That's Cool

Execs defend Chellomedia purchase after downgrade

AMC Networks delivered lower-than-expected earnings on Thursday, announcing that it wouldn't be discussing the Chellomedia purchase in much detail on the call (the company agreed to buy the international TV…

Our Picks for the Best Fall Shows Across the Whole Media Spectrum

Broadcast no longer rules the roost

Ask anybody who writes about television about the future of programming and he will let you know the best shows aren't on broadcast anymore. Increasingly, they're not necessarily on TV.…

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