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Topic: ID: Investigation Discovery

Discovery Communications Concludes Its Upfront Business

Programmer achieves 5% lift in dollar volume

Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar. According to media buyers, the Discovery…

CBS to Take 50 Percent Stake in TV Guide Network

Deal rounds out company’s TV portfolio

CBS Corp. is on the verge of acquiring an asset that will round out its television portfolio—the hitherto elusive fully distributed ad-supported cable network. According to multiple sources, CBS is close…

The 10 Best Upfront Presentations (So Far)

From robots to an attempted seduction by Jennifer Love Hewitt, some nets really know how to party

The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in…

True Crime Appeal Cranks Ad Price Ask

Tough news for advertisers as Investigation Discovery climbs rating charts

Like most TV ad sales execs, Sharon O’Sullivan has a sheet of bragging points for her clients, which she whips out during price negotiations to illustrate how well her network,…

Great Quarter for Discovery, but Oprah Net Still Under Fire

Zaslav on OWN: 'The mission is to grow an audience'

It was a good fourth quarter for Discovery Communications. The cable network company saw revenues increase 12 percent to $4.2 billion, propelled by a 13 percent uptick in domestic ad revenue…

Gang-Tackling TV’s Ratings Roster

Be it on broadcast or cable, football is the only game in town

Television is a football-delivery mechanism that occasionally transmits the odd episode of NCIS, so it should come as no surprise that National Football League and college games accounted for the…

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