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Topic: iCrossing

Jonathan Adams Is Maxus' New N.A. Digital Chief

Previously, he lead N.A. media at iCrossing

In Steve Williams’ first hire since joining Maxus as North American CEO in June, he has named Jonathan Adams as chief digital officer for the region. Adams joins the GroupM agency…

Belk Taps iCrossing for Digital Business

Incumbent shop Camelot, others vied for account

National retailer Belk has named iCrossing in Chicago as its lead digital agency.  The shop won the business following a review with the Charlotte, N.C.-based retailer looking to raise its brand awareness…

ING Uses Ads to Get Its New Voya Name Out There

As of next week, ING U.S. will be history

The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year. The new ads,…

What Exactly Is Going On at iCrossing?

Hearst's digital agency is beset by turnover as it expands beyond search

These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and…

Razorfish Swallows Up More HSN Digital Work

Takes search account from iCrossing

Razorfish has handled HSN's display and paid social advertising since last year and is now taking on the client's search work. While the brand's SEM budget wasn't disclosed, such accounts…

Nickelodeon Partners With Frozen Vegetable Brand Birds Eye

'Play with your food'

Birds Eye wants to rally kids into eating veggies this summer, so it’s serving up a main course of Nickelodeon with a helping of gamification. The frozen foods maker today will…

Jim Beam Thinks Twitter's 'Amplify TV' Will Better Ad Copy

Liquor brand testing "couple dozen" Promoted Tweets

Twitter's been busy positioning itself as the standard channel for the second-screen experience when it comes to television viewers—most recently striking a deal with Viacom to run MTV Music Awards…

iCrossing CEO Don Scales Steps Down

Brian Powley takes the helm

Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-based digital agency. Scales…

iCrossing Hires Moxie and Razorfish Vets

Ramps up personnel after recent account wins

A steady stream of new business means more hands needed on deck for iCrossing. The digital agency today is announcing it has hired industry mainstays Christine Bensen, most recently at…

Instagram Video Invites Ads Speculation, Puts Vine on Notice

Brands are stoked, but Facebook will likely move slowly

The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's parent, Facebook, would unveil the move on Thursday.…

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