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Coke Zero Mother's Day Twitter Stunt Lets Forgetful Sons Off the Hook Original social play ropes in 10 classically trained painters

Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you. In a…

May 10, 2013, 12:01 AM EDT

Pep Boys Gives iCrossing All of Its Digital Work Zimmerman loses account to search pioneer

Like many other companies founded as search marketing services, iCrossing in recent years has been heralding itself as a full-service interactive agency. And recent developments suggest the New York-based firm…

April 29, 2013, 12:16 AM EDT

iCrossing Nabs Two Beam Brands, Expands Role With Liquor Giant Will handle all digital for DeKuyper and Laphroaig

Beam Inc. has selected iCrossing to lead digital marketing around its DeKuyper and Laphroaig brands, marking an expansion of the New York-based interactive firm's role with the spirits giant. Since July…

March 21, 2013, 8:00 AM EDT

Samsung Galaxy S4 Will Boost Mobile Advertising, Say Industry Players Could even alter Apple's favored status among marketers

Mobile marketers were already pumped about the Samsung Galaxy S4, even before the phone was unveiled at Radio City Music Hall on Thursday night in New York. Images of the…

March 14, 2013, 6:01 PM EDT

Marketers Puzzled Over Lack of Ads in Facebook's New Feeds Company reached out to agencies after Thursday's announcement

Many marketers gleefully anticipated that the content-specific feeds that Facebook was reportedly prepping would improve their ability to target ads. But when Facebook announced the new feeds on Thursday, advertisers…

March 7, 2013, 4:20 PM EST

Why Marissa Mayer's Office Stance Won't Hurt Yahoo in Recruiting Talent Headhunters, CEOs say no-telecommute policy won't be a deal breaker, even among digerati

Yahoo isn't budging on CEO Marissa Mayer's mandate that her employees come into the office rather than telecommute. So in a marketplace where tech talent is at a premium—especially when…

February 26, 2013, 8:33 PM EST

What Hearst Magazines' David Carey Has in Store for 2013 Expect a Cosmo TV show, new brand extensions

In his annual companywide start-of-the-year email, Hearst Magazines president David Carey applauded the publisher’s success during 2012 while dropping a few hints about what’s to come in 2013. While 2012 may…

January 2, 2013, 12:18 PM EST

Amazon, Advertising's Sleeping Giant, to Awaken in 2013 E-commerce behemoth preps self-serve RTB platform

Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and…

December 17, 2012, 6:00 AM EST

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