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ING Uses Ads to Get Its New Voya Name Out There As of next week, ING U.S. will be history

The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year. The new ads,…

April 1, 2014, 7:54 AM EDT

What Exactly Is Going On at iCrossing? Hearst's digital agency is beset by turnover as it expands beyond search

These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and…

January 13, 2014, 6:00 AM EST

Razorfish Swallows Up More HSN Digital Work Takes search account from iCrossing

Razorfish has handled HSN's display and paid social advertising since last year and is now taking on the client's search work. While the brand's SEM budget wasn't disclosed, such accounts…

August 12, 2013, 12:01 AM EDT

Nickelodeon Partners With Frozen Vegetable Brand Birds Eye 'Play with your food'

Birds Eye wants to rally kids into eating veggies this summer, so it’s serving up a main course of Nickelodeon with a helping of gamification. The frozen foods maker today will…

July 7, 2013, 10:51 PM EDT

Jim Beam Thinks Twitter's 'Amplify TV' Will Better Ad Copy Liquor brand testing "couple dozen" Promoted Tweets

Twitter's been busy positioning itself as the standard channel for the second-screen experience when it comes to television viewers—most recently striking a deal with Viacom to run MTV Music Awards…

June 21, 2013, 4:44 PM EDT

iCrossing CEO Don Scales Steps Down Brian Powley takes the helm

Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-based digital agency. Scales…

June 19, 2013, 12:24 PM EDT

iCrossing Hires Moxie and Razorfish Vets Ramps up personnel after recent account wins

A steady stream of new business means more hands needed on deck for iCrossing. The digital agency today is announcing it has hired industry mainstays Christine Bensen, most recently at…

June 18, 2013, 3:25 PM EDT

Instagram Video Invites Ads Speculation, Puts Vine on Notice Brands are stoked, but Facebook will likely move slowly

The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's parent, Facebook, would unveil the move on Thursday.…

June 17, 2013, 6:01 PM EDT

Razorfish Opens San Francisco Lab for Emerging Retail Experiences Follows successful space in Atlanta

There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing…

June 3, 2013, 10:01 PM EDT

Coke Zero Mother's Day Twitter Stunt Lets Forgetful Sons Off the Hook Original social play ropes in 10 classically trained painters

Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you. In a…

May 10, 2013, 12:01 AM EDT

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