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Topic: iCrossing

7 Reactions to Whether the New, Smaller iPhone Is Bad for Mobile Advertising

Agency and tech players weigh in

Apple today announced its smallest smartphone ever in the iPhone SE, which comes in at 4 inches and is a cheaper alternative (starting at $399) to the company's iPhone 6S…

After a Much-Debated Sponsorship Last Year, McDonald's Is Coming Back to SXSW

Activation includes virtual reality and startup contest

McDonald's raised more than a few eyebrows last year when it sponsored South by Southwest Interactive in Austin, Texas. Aside from activations like a food truck and a big-tent event, the…

Why TD Bank Is 'Rolling' Across the East Coast Giving Home Renovation Tips

Campaign with iCrossing and Hearst includes a 40-city tour

The next time you need help renovating your home, you may find inspiration from an unusual source: TD Bank. The brand has teamed up with iCrossing and Hearst for "TD Rolling…

iCrossing’s New Chief Strategy Officer Says Advertising Should ‘Feel Native’

Anne Bologna on infusing creativity into ad tech

Specs Current gig Chief strategy officer, iCrossing Previous gig Brand strategy vp, TripAdvisor Twitter @bologniac Age 58 Adweek: You've been in the industry now for more than 25 years. What is technology in advertising…

Daily Burn Is Targeting Fitness Beginners With TV Ads and Ephemeral Workout Sessions

Moving from direct response to true branding

As fitness and wellness becomes a bigger part of everyday consumers' lives, workout and nutrition brand Daily Burn is shaking up its advertising with a new message. Two new spots from…

Jonathan Adams Is Maxus' New N.A. Digital Chief

Previously, he lead N.A. media at iCrossing

In Steve Williams’ first hire since joining Maxus as North American CEO in June, he has named Jonathan Adams as chief digital officer for the region. Adams joins the GroupM agency…

Belk Taps iCrossing for Digital Business

Incumbent shop Camelot, others vied for account

National retailer Belk has named iCrossing in Chicago as its lead digital agency.  The shop won the business following a review with the Charlotte, N.C.-based retailer looking to raise its brand awareness…

ING Uses Ads to Get Its New Voya Name Out There

As of next week, ING U.S. will be history

The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year. The new ads,…

What Exactly Is Going On at iCrossing?

Hearst's digital agency is beset by turnover as it expands beyond search

These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social and…

Razorfish Swallows Up More HSN Digital Work

Takes search account from iCrossing

Razorfish has handled HSN's display and paid social advertising since last year and is now taking on the client's search work. While the brand's SEM budget wasn't disclosed, such accounts…

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