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Topic: Ibm

Here's What Brands Like Whirlpool and Nascar Are Learning From Internet of Things Data

The info creates a competitive advantage

After years of hype, the Internet of Things (IoT) is upon us, and marketers are exploring its possibilities. Earlier this week, Gartner revealed the results of an industry survey that found IoT will…

AKQA Acquires App Agency Potato

The deal brings WPP closer to 'frenemies' like Google

Recent merger and acquisition activity has mainly taken one of two forms. On one hand, consulting and technology firms seeking CMO dollars have gobbled up ad shops. Examples include Deloitte's acquisition…

Princess Leia and Ridley Scott Reintroduce the World to Artifical Intelligence in IBM's Oscars Ads

'Obsolete' robots will live tweet the Academy Awards

Here's what millions of Star Wars fans around the world want to know: What has General Leia Organa been up to since helping destroy the Starkiller Base and defeat the…

Why IBM Won’t Be Ad Tech's Sleeping Giant for Much Longer

Agency purchases have caught marketing world's attention

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week…

IBM Grows Big Data Capabilities After It Officially Acquires Weather Company Properties

Big Blue gets real-time insights

Just one day after announcing its plans to acquire interactive agency Resource/Ammirati, IBM today revealed it had finalized another deal to boost its digital marketing offerings, this time raking in…

IBM Acquires Interactive Agency in Latest Move to Boost Its Digital Marketing Prowess

Resource/Ammirati brings creative chops

In an attempt to distinguish itself from competitors like Oracle, Adobe and Salesforce, IBM announced today that it will acquire digital-marketing creative agency Resource/Ammirati. The deal is projected to close…

The Weather Channel's Future Just Got Harder to Predict After Digital Sell-Off

IBM purchases website, apps and data assets

The Weather Company has agreed to sell its digital and data assets—including weather.com, a suite of apps, its forecasting technology and the Weather Company brand—to IBM in a deal valued…

Ad of the Day: IBM's Watson Talks Love and Loss With Bob Dylan in Advertising's Oddest Pairing

And the machine's made peace with Ken Jennings

Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov. But now Watson wants…

How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media

And then take home a big award

IBM has had a pretty tech-savvy workforce since it was founded in 1911. It is Big Blue we are talking about here, after all.  But it wasn't until a year ago…

American Greetings' Mother's Day Video Takes Top Prize at Effie Awards

'World's Toughest Job' ad made by Mullen Lowe

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards. The Grand Effie winner…

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