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Ad of the Day: IBM Ran 62 Different Spots on the Masters. So, How Did That Go? Incredible series by Ogilvy

IBM wants you to know it's everywhere. It especially wants you to know that if you are a golf fanatic or C-suite executive who watches the Masters from start to finish. With…

April 14, 2014, 10:08 AM EDT

IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up Marketo still lingers as a big fish

IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing players. The Atlanta Business Journal reported…

April 10, 2014, 4:18 PM EDT

Adobe-SAP Deal Brings Ads and CRM Together Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

March 25, 2014, 4:11 PM EDT

Apple Ousts Coca-Cola as Top Brand in Historic Shift Soda slides to 3rd, per Interbrand, after 13 years on top

Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot. It…

September 30, 2013, 11:17 AM EDT

Ad of the Day: IBM The company makes the world's smallest movie with atoms, but that's just the beginning of the story

IBM and Ogilvy make a big impact with the smallest of building blocks in their latest video, billed as "the world's smallest movie"—a rudimentary stop-motion animation made by IBM scientists…

May 1, 2013, 9:57 AM EDT

IBM's Long-Form Content Shows Its Technology in Action Ogilvy's short films include a poignant one about the elderly

IDEA: Technology for elder care has come a long way since "I've fallen … and I can't get up!" IBM is pioneering sensors that monitor seniors' homes in real time—temperature,…

March 25, 2013, 10:02 PM EDT

Native Ad Economics How three publishers made custom advertising pay off

Call it custom content, sponsored stories, native ads—publishers from Wired to BuzzFeed are chasing gold in ads that look and read like edit to rid themselves of dependence on the…

January 15, 2013, 6:03 AM EST

Eight Digital Trends to Watch in 2013 Look for Amazon to pounce, two-screen viewing to take hold and Pinterest to be bought

Making predictions in digital media can be a dangerous game. Conjecture such as "2006 is going to be the year of mobile" come to mind. How many of us this…

December 31, 2012, 12:05 AM EST

Lenovo Picks We Are Social as Global Lead Computer giant seeks 'conversational marketing'

Lenovo has selected We Are Social to be the computer giant's global lead for social media marketing and advertising. New York-based We Are Social said it beat out three competitors…

December 6, 2012, 5:49 PM EST

IBM: Mobile Sales Jump 63%, Social Commerce Slips Black Friday big for Apple, less so for Facebook and Twitter

With Apple's iPad and iPhone dominating activity, mobile sales on Black Friday hit 16 percent, according to a report from IBM, representing 63 percent growth compared to 2011. And in…

November 26, 2012, 12:08 PM EST

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