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Topic: Ibm

Why IBM Won’t Be Ad Tech's Sleeping Giant for Much Longer

Agency purchases have caught marketing world's attention

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week…

IBM Grows Big Data Capabilities After It Officially Acquires Weather Company Properties

Big Blue gets real-time insights

Just one day after announcing its plans to acquire interactive agency Resource/Ammirati, IBM today revealed it had finalized another deal to boost its digital marketing offerings, this time raking in…

IBM Acquires Interactive Agency in Latest Move to Boost Its Digital Marketing Prowess

Resource/Ammirati brings creative chops

In an attempt to distinguish itself from competitors like Oracle, Adobe and Salesforce, IBM announced today that it will acquire digital-marketing creative agency Resource/Ammirati. The deal is projected to close…

The Weather Channel's Future Just Got Harder to Predict After Digital Sell-Off

IBM purchases website, apps and data assets

The Weather Company has agreed to sell its digital and data assets—including weather.com, a suite of apps, its forecasting technology and the Weather Company brand—to IBM in a deal valued…

Ad of the Day: IBM's Watson Talks Love and Loss With Bob Dylan in Advertising's Oddest Pairing

And the machine's made peace with Ken Jennings

Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov. But now Watson wants…

How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media

And then take home a big award

IBM has had a pretty tech-savvy workforce since it was founded in 1911. It is Big Blue we are talking about here, after all.  But it wasn't until a year ago…

American Greetings' Mother's Day Video Takes Top Prize at Effie Awards

'World's Toughest Job' ad made by Mullen Lowe

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards. The Grand Effie winner…

IMM Uses a Data-Driven Approach to Hone Its Creative for Clients

Digital shop even has an IBM super computer

Specs Who From left: Founder, CEO Adam Edelman; svp, ecd Kyle Taylor; svp, solutions Gina Lee; svp, strategy Zach Baze; COO Jeremy Leonard What Full-service digital agency Where Boulder, Colo. At the heart of…

Why IBM's Retail Clients Just Got More Interested in Facebook Ads

Big Blue's marketing cloud gets more social

Next week, IBM will hold its Amplify event in San Diego and pitch marketers on the possibilities in front of them thanks to the company's first deal with Facebook. Retailers…

This Midsize Agency Says Long-Term Relationships Are Key to Better Work

Leads to detailed knowledge of clients' needs

Specs Who Chief strategy officer John Lane (l.), COO Tami Gaythwaite and founder, CEO Charles Long What Content marketing agency Where Raleigh, N.C. Centerline is an agency in it for the long haul. Founded…

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