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Topic: Ibm

Global Agency of the Year: In Turbulent Times, Ogilvy Seamlessly Ushers in a New Era

By focusing on its goal of 'Twin Peaks': creative and results

When it comes to leadership changes, 2016 will be remembered as a time of disruption. While most will recall it as the year of Brexit and Trump, the ad business…

XAd Is Buying WeatherBug to Enhance Its Ad Targeting and Take Aim at IBM

The weather app has 20 million users

Location data player xAd has purchased WeatherBug, which is consistently one of the most downloaded weather mobile apps, per AppAnnie. WeatherBug has 20 million users, giving its new owner a fresh…

Big Brands Are Enlisting Employees to Create an Army of Social Media Mavens

MasterCard, Pitney Bowes and Humana deploy staffers

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to…

5 Themes Millennials Should Keep in Mind as They Begin Their Careers

PopSugar founder drops some knowledge, and perspective

I've been doing a lot of reflecting over the past year. I wrote my first book, Power Your Happy: Work Hard, Play Nice, and Build Your Dream Life, which chronicles…

Google, Facebook, Amazon, IBM and Microsoft Team Up to Make Artificial Intelligence Less Scary

Digital giants to develop standards and best practices

The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of…

As Marketing Gets More Important at IBM, It Names Its First Chief Marketing Officer

Michelle Peluso will help grow the brand

IBM has name Michelle Peluso to serve as its vp and chief marketing officer, a new title for the company. Peluso will report to Jon Iwata, svp of marketing and communications at…

How Innovation and Integration Continue to Shape the Future of Marketing

New brand-based Clio jury weighs more than 600 submissions

Bali, Indonesia—In its inaugural year at the Clio Awards and the first time brand executives have judged work as part of the overall awards program, the Innovation & Integrated jury…

Why Virtual Reality Could Inspire More Impactful and Emotional Employee Evangelism

Imminent has major brands intrigued

Greenlight VR last week said 71 percent of the 1,300 adults it surveyed felt that virtual reality makes brands seem "forward-thinking and modern." And a wide array of marketers—from Absolut…

IBM Watson Is Now Offering AI-Powered Digital Ads That Answer Consumers' Questions

Will first run on Weather Company properties

We've seen Bob Dylan talking to IBM Watson about love and loss in TV spots for months, and Big Blue now wants us to connect with the same kind of artificial…

Havas Teams Up With IBM's Watson to Help Brands Leverage Artificial Intelligence Data

TD Ameritrade and Adidas begin testing

Havas Group has been working with IBM for over 20 years now (early on Havas was one of the founding members of IBM's Marketing Innovation Group and an early Watson…

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