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Topic: IBM Watson

5 Bleeding-Edge Brands That Are Infusing Retail With Artificial Intelligence

Starbucks, Lowe's and others roll out robots

The next time you're in a Lowe's hardware store don't be surprised if a robot zooms up to ask if anyone needs help. And when you order your morning joe,…

As Marketing Gets More Important at IBM, It Names Its First Chief Marketing Officer

Michelle Peluso will help grow the brand

IBM has name Michelle Peluso to serve as its vp and chief marketing officer, a new title for the company. Peluso will report to Jon Iwata, svp of marketing and communications at…

Condé Nast Has Started Using IBM's Watson to Find Influencers for Brands

Partnering with Influential to use AI for recruitment

Condé Nast is now tapping into Watson, IBM's super computer, to help build and strategize social influencer campaigns for brands. Through a new partnership announced today with IBM and the influencer…

IBM's Watson Made This Trailer for a Horror Movie, a First for an AI

And that fact is creepier than the actual spot

Don't panic. They're not coming for our jobs anytime soon. But a computer has just created the first movie trailer designed with artificial intelligence. Twentieth Century Fox asked the scientists at…

IBM Watson Is Now Offering AI-Powered Digital Ads That Answer Consumers' Questions

Will first run on Weather Company properties

We've seen Bob Dylan talking to IBM Watson about love and loss in TV spots for months, and Big Blue now wants us to connect with the same kind of artificial…

Havas Teams Up With IBM's Watson to Help Brands Leverage Artificial Intelligence Data

TD Ameritrade and Adidas begin testing

Havas Group has been working with IBM for over 20 years now (early on Havas was one of the founding members of IBM's Marketing Innovation Group and an early Watson…

IBM's Watson Helped Fashion House Marchesa Design a 'Cognitive Dress' for the Met Gala

Data meets couture

IBM's Watson is set to make a splash on one of fashion's biggest stages: the Metropolitan Museum of Art's annual gala. IBM teamed up with design house Marchesa to create…

In New IBM Ads, Watson Chides Ridley Scott for His Portrayal of Artificial Intelligence

And Stephen King talks storytelling

IBM's Watson is perhaps most famous for beating its human competition in Jeopardy, but this week, IBM continued its ad campaign highlighting how the supercomputer uses data to solve business problems.…

Princess Leia and Ridley Scott Reintroduce the World to Artifical Intelligence in IBM's Oscars Ads

'Obsolete' robots will live tweet the Academy Awards

Here's what millions of Star Wars fans around the world want to know: What has General Leia Organa been up to since helping destroy the Starkiller Base and defeat the…

Why IBM Won’t Be Ad Tech's Sleeping Giant for Much Longer

Agency purchases have caught marketing world's attention

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week…

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