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Topic: Ibm

Here's What Brands Like Whirlpool and Nascar Are Learning From Internet of Things Data

The info creates a competitive advantage

After years of hype, the Internet of Things (IoT) is upon us, and marketers are exploring its possibilities. Earlier this week, Gartner revealed the results of an industry survey that found IoT will…

AKQA Acquires App Agency Potato

The deal brings WPP closer to 'frenemies' like Google

Recent merger and acquisition activity has mainly taken one of two forms. On one hand, consulting and technology firms seeking CMO dollars have gobbled up ad shops. Examples include Deloitte's acquisition…

Princess Leia and Ridley Scott Reintroduce the World to Artifical Intelligence in IBM's Oscars Ads

'Obsolete' robots will live tweet the Academy Awards

Here's what millions of Star Wars fans around the world want to know: What has General Leia Organa been up to since helping destroy the Starkiller Base and defeat the…

Why IBM Won’t Be Ad Tech's Sleeping Giant for Much Longer

Agency purchases have caught marketing world's attention

For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week…

IBM Grows Big Data Capabilities After It Officially Acquires Weather Company Properties

Big Blue gets real-time insights

Just one day after announcing its plans to acquire interactive agency Resource/Ammirati, IBM today revealed it had finalized another deal to boost its digital marketing offerings, this time raking in…

IBM Acquires Interactive Agency in Latest Move to Boost Its Digital Marketing Prowess

Resource/Ammirati brings creative chops

In an attempt to distinguish itself from competitors like Oracle, Adobe and Salesforce, IBM announced today that it will acquire digital-marketing creative agency Resource/Ammirati. The deal is projected to close…

The Weather Channel's Future Just Got Harder to Predict After Digital Sell-Off

IBM purchases website, apps and data assets

The Weather Company has agreed to sell its digital and data assets—including weather.com, a suite of apps, its forecasting technology and the Weather Company brand—to IBM in a deal valued…

IBM Tells the Amazing Story of a Blind Distance Runner and the App That Keeps Him Going

How Simon Wheatcroft uses Runkeeper

Simon Wheatcroft has run more consecutive miles than most people could imagine walking. All despite the fact that he's blind. A stunning new ad from IBM (from The Barbarian Group and…

Ad of the Day: IBM's Watson Talks Love and Loss With Bob Dylan in Advertising's Oddest Pairing

And the machine's made peace with Ken Jennings

Most of us know IBM's Watson as a threat to humanity's dominance of Jeopardy and the AI successor to a machine that similarly dethroned chessmaster Garry Kasparov. But now Watson wants…

IBM Studio’s Modular Office Helps Design Teams Focus on Innovation

This tech space fosters creativity

The fourth floor of IBM’s Watson HQ in New York’s Astor Place is home to IBM’s design hub. More than 200 staffers make up design teams for IBM’s products and digital services…

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