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Topic: Ibm

IBM's Business Clients Are Getting More Twitter Data

And Twitter, meanwhile, gets a new head of products

IBM and Twitter are teaming up to offer businesses more data from the social network. For example, Big Blue's business customers can employ its Watson Analytics to mine 500 million daily…

New Head of Ogilvy New York Will 'Aggressively' Invest in Digital

Lou Aversano seeks influence rather than control

Specs Name Lou Aversano Age 47 New gig Chief executive officer, Ogilvy & Mather, New York Old gig Chief operating officer, Ogilvy & Mather, New York   Photo: Alfred Maskeroni So how did you get into advertising? My dad…

Xerox Names John Kennedy CMO

Move takes effect July 28

Xerox today appointed John Kennedy as vp and CMO, effective next week. John Kennedy Kennedy comes from IBM, where he was vp, global business services, responsible for marketing and demand generation…

Apple and IBM Join Forces to Boost Mobile Sales

Archrivals team up for b-to-b market

Apple has partnered with IBM to give the mobile phone manufacturer fresh inroads into the business-to-business market. Under the deal—dubbed an exclusive partnership between the archrivals—they will develop 100 apps for…

Ad of the Day: IBM Ran 62 Different Spots on the Masters. So, How Did That Go?

Incredible series by Ogilvy

IBM wants you to know it's everywhere. It especially wants you to know that if you are a golf fanatic or C-suite executive who watches the Masters from start to finish. With…

IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up

Marketo still lingers as a big fish

IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing players. The Atlanta Business Journal reported…

Adobe-SAP Deal Brings Ads and CRM Together

Still work to be done, analyst says

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients. Adobe serves names such as Hyatt, Comcast and Scottrade,…

Apple Ousts Coca-Cola as Top Brand in Historic Shift

Soda slides to 3rd, per Interbrand, after 13 years on top

Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot. It…

IBM's Outdoor Ads Actually Try to Be Useful and Make Cities Better

Bench, shelter, ramp

IBM's technology is helping cities get smarter in innumerable ways. Now, its outdoor advertising is doing the same—by making simple little improvements to the landscape. A triad of outdoor ads…

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