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Topic: Ian Schafer

Deep Focus Names New U.S. Creative Leader, Looks to Compete With More 'Traditional' Agencies

John Reid joins from Wunderman

Deep Focus has found its new creative leader after a long search. This week the Engine Group agency named former Wunderman executive vice president John Reid as its U.S. chief…

Why Marketers and Media Firms Are So Excited About Addressable Advertising

Execs from Honda, Deep Focus, Assembly and Modi Media explain

  brightcove.createExperiences(); With all the recent tech developments in TV and video like programmatic and over-the-top, addressability hasn't been getting many…

5 Ways Marketers Are Already Putting Sensors to Work

Next-gen ideas are sure to be the talk of CES

For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. According to branding and marketing experts, we're still in the…

Pernod Ricard Taps Deep Focus for Olmeca Altos Tequila

Agency won the business following a review

Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand.  Deep Focus will be in charge of all content and brand assets; some…

Would Yahoo or Facebook Make a Better Tumblr Parent?

Industry views are split

While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are kicking the tires on the growing blogging platform—namely, Facebook. So…

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