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Topic: iAds

Get Ready for More Mobile Ads on Your iPhones as Apple Launches New iAds

Taps tech partners to develop marketing machine

Apple is finally showing it is serious about mobile advertising. Its iAd business has gone through several iterations and struggled, and the company is now tapping the ad tech community…

Everything Marketers Need to Know About Apple's New iPhones and Watch

Don't annoy users with notifications, and other tips

Marketers already are coming up with ways to use Apple's large-screen phones and small-screen watches, which were unveiled today in San Francisco. Apple's annual device launch featured the new iPhone…

Twitter's MoPub Welcomes Facebook's Mobile Ads Into Its Platform

All networks plug in

Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into…

Land Rover Unveils Huge TV And Digital Push

Vehicle's print ads are interactive

Land Rover is launching a considerable integrated campaign this week for its 2014 Range Rover Sport that entails inspiration-minded TV spots, an interactive game called "Race the Sun" and iAds,…

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