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Topic: Iab

This Infographic Shows How Worried Digital Advertisers Are About Viewability

The buyer-seller debate continues to simmer

A great debate in digital advertising is brewing around the issue of viewability that will only heat up after the calendar flips to 2015. According to The Wall Street Journal, the…

Study: Mobile Marketers Should Pay Attention to China

Where 71% of consumers watch videos on the go

Much has been made of cord cutters—consumers who ditch television sets to watch videos on smartphones and tablets—and how advertisers can grab their attention. But while U.S. broadcasters and companies…

Online Fraud's Next Victim: Mobile Advertising

Savvy fraudsters sneak into smartphones

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way…

Buzzfeed chief business operations officer Eric Harris

BuzzFeed to Retain Seat Among IAB's Advertising Elite

Blog-born publishers gain clout

BuzzFeed is back at the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also…

5 Things IAB's Randall Rothenberg Wants You to Know About Digital Advertising

Viewability standards are going to get clearer and easier

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability and other digital advertising issues. The research and development group will…

Spirits Brands Have a Big Opportunity With Mobile Ads

IAB finds that drinkers are digitally savvy

Diageo seemed to signal in 2011—by inking a multimillion-dollar deal with Facebook—that alcohol brands were embracing online advertising. But the consumer-goods category still lags digitally behind niches not called healthcare, and…

5 Tech Brands that Made Noise at NewFronts This Week

Vevo, Maker Studios roll out programs

The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on…

Marketers Must Embrace the Transition Into the Post-Television World

But the NewFronts is not an assault on the classic medium

   Ad agencies, marketers and the media are awash with buzz about the competition between the Digital Content NewFronts and the subsequent broadcast network upfront marketplace. But all the gossip and prognostication…

Lawmakers Pressure Advertising Community to Stop Ad-Supported Rogue Sites

Industry needs to go beyond best practices

Some lawmakers are growing impatient with the advertising community, which they believe hasn't done enough to stop ads from appearing on sites that steal copyrighted material. Firing off a letter Tuesday…

3 Events Added to NewFronts Schedule

PBS Digital Studios, Endemol Beyond join slate

Welcome newcomers PBS Digital Studios and Endemol Beyond and welcome back IAB's NewFronts Insights panel to this year’s Digital Content NewFronts. PBS Digital Studios will hold its presentation on May 5…

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