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Topic: Iab

If Publishers Fail to Self-Regulate Native Ads, FTC May Step In Problem of how to define

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t…

July 10, 2013, 7:08 AM EDT

Agencies and Cannes Judges Say Less Is More for Mobile IAB study on creativity offers best practices

Marketers need to clearly brand their mobile ads with a logo, while utilizing pithy copy that offers something valuable in exchange for their engagement, says a report by the Interactive…

June 17, 2013, 10:00 AM EDT

IAB Creates Native Ad Task Force Will attempt to define market

Since native became the hottest buzzword in advertising, digital marketers have struggled to agree on what it is, giving rise to an untold number of articles and panels devoted to…

June 6, 2013, 5:37 PM EDT

A Tumblr Ad Exchange Is Inevitable, Say Industry Players Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

June 5, 2013, 3:52 PM EDT

The IAB and Mozilla Clash—in Person Luma's Kawaja surprises IAB CEO on stage

The Interactive Advertising Bureau’s CEO Randall Rothenberg has had a very public disagreement with Mozilla over the browser’s decision to automatically block ad cookies in recent months. On Tuesday, Rothenberg…

May 22, 2013, 9:54 PM EDT

AOL Sales Team Now Has to Pass the IAB Certification Exam First 'large-scale' media company to sign on

AOL's sales team is about to get schooled—sort of. The company's entire sales staff will be required to pass the Interactive Advertising Bureau's certification exam, the IAB announced on Thursday, calling…

May 9, 2013, 10:00 AM EDT

IAB to Rally Industry Against Bogus Publishers and Bots Forming task force led by John Battelle and Penry Price

The Interactive Advertising Bureau will take on the evil robots, shysters and shady characters who are stealing millions from advertisers—before the medium’s reputation takes any more of a beating. As chronicled…

April 22, 2013, 12:02 AM EDT

Suspicious Web Domains Cost Online Ad Business $400m per Year Full of hot air

If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on the…

April 22, 2013, 12:00 AM EDT

Mobile Ad Data Suggests More Brand Buy-In MoPub and Forrester show shift toward smartphones and tablets

Evidence that mobile advertising may finally be coming of age continues to roll in. On the heels of the Interactive Advertising Bureau's report earlier this week that mobile advertising jumped…

April 18, 2013, 12:30 PM EDT

Mobile Advertising Skyrocketed 111% Last Year IAB report also reveals big growth for digital video

Mobile advertising spend jumped 111 percent to $3.4 billion during 2012, per an Interactive Advertising Bureau report today, accounting for 9 percent of all digital ad revenue last year. It…

April 16, 2013, 11:00 AM EDT

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