Iab | Adweek Iab | Adweek

Topic: Iab

3 Events Added to NewFronts Schedule PBS Digital Studios, Endemol Beyond join slate

Welcome newcomers PBS Digital Studios and Endemol Beyond and welcome back IAB's NewFronts Insights panel to this year’s Digital Content NewFronts. PBS Digital Studios will hold its presentation on May 5…

April 10, 2014, 9:24 AM EDT

The Big Guys Want the Spotlight at Next Year's NewFronts Per IAB memo, the founding partners seek more control

The biggest companies in Web video are looking to assert more influence over the scheduling strategy for next year's Digital Content NewFronts. According to a memo from the Interactive Advertising Bureau,…

October 17, 2013, 5:00 AM EDT

Xbox Makes Bold Push to Own Living Room Upcoming Microsoft gaming console promises to make TV personal like phones

Microsoft has made a bold move toward controlling consumers' relationship with television, while potentially reshaping the living room entertainment and ad experience with the upcoming launch of the Xbox One…

September 23, 2013, 4:05 PM EDT

IAB: NewFront Deals Coming, Just Not Right Away Survey says buyers see big value, but TV gets to go first

Aside from an AOL deal allegedly closed during the company's NewFront, the Web video ad market has been relatively quiet of late. And despite much talk that Web video companies…

August 8, 2013, 10:00 AM EDT

MLB Advanced Media Planning Major Game Initiative This Summer CEO Bowman explains why platforms matter during IAB sitdown

MLB Advanced Media is a quietly powerful force in digital media. Like, really powerful. With some projecting revenue of $500 million in 2012 and clients like NCAA March Madness and…

May 17, 2012, 5:31 PM EDT

Flipboard's Quittner Talks About Role, Explains Ad Platform 'We don't call ourselves an aggregator—it's a dirty word.'

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin,…

May 16, 2012, 7:59 PM EDT

Don't Forget the 'Torso and Tail' Players Popular sites need consideration in media measurement standards

Google’s Barry Salzman sees value in the ad industry initiative to develop common standards for measuring the reach of ads online—and across all platforms—but worries that some popular online sites…

October 5, 2011, 1:03 PM EDT

Who needs reporters at these conferences?

I didn't go to the Interactive Advertising Bureau's Ecosystem 2.0 conference, being held this week in Orlando, Fla. Thanks to Twitter, I guess I didn't need to. Among those…

February 25, 2009, 5:12 PM EST