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Topic: Hyundai

Hyundai Sends a Girl's Message of Love to Her Astronaut Dad Watching From Space

Great stunt with a human touch

A lot of brands attempt space-related stunts. But for all the wonder inherent in the heavens, many of these campaigns forget that just being up there isn't enough. You need…

SNL's Vanessa Bayer Gives Sound Advice for Hyundai

IFC-licensed Web series pokes fun at native ads

Vanessa Bayer, the Saturday Night Live actress famously known for her impressions of Miley Cyrus, is teaming up with Hyundai to impart some unnecessary advice to musicians. In her Web series…

CES Is Becoming a Startup Showcase, and Even Big Brands Are Glad

LG's Dave Vanderwaal shares his favorite finds and how the show's evolving

Stopping by Adweek's video headquarters at the Aria in Las Vegas, Dave Vanderwaal, vp of marketing for LG Electronics USA's home entertainment and appliances division, said he took in his…

Ad of the Day: Hyundai's 'Exobaby' Might Be the Oddest Metaphor Yet for Its Drivers

Feeling safe yet?

It's tough to make babies the star of car commercials, seeing as they're a long way from driving age. Not that advertisers haven't tried. Now, Hyundai jumps in with perhaps…

This Agency’s Entire Business Is Shipping Containers

Boxman Studios takes marketing outside of the box

Specs Who CEO David Campbell What Marketing experience developer Where Charlotte, N.C. When the subprime mortgage crisis of 2007 and resultant financial woes sent the country hurtling into recession, Boxman Studios CEO David…

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Listen for Bruno Mars, Bob Marley and Joan Jett

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music…

Hyundai Will Air an 11-Minute Sci-Fi Film During the Ad Breaks of TNT's Legends Premiere

Brand will also sponsor show's digital stream

Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends, it's sort of mandatory. So Hyundai and TNT turned to…

How Tumblr Helped Hyundai Spread Its World Cup Message

Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

Hyundai's Daily Twitter Followers Spike 40% During World Cup

Automaker beats Adidas, Budweiser on chatter

With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the…

Ad Shows That Hyundais Drive Well Even If You're Blindfolded, or Not There at All

Who needs a driver, anyway?

To show off its "Smart Caring" driver assistance features, Hyundai set up an empty car convoy, in which a stuntman (who was blindfolded, mind you) led a bunch of driverless…

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