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Topic: Hyundai

Hyundai Remixes Bob Marley's 'Three Little Birds' for New Ad But every little thing isn't quite all right

Hyundai is getting a lot of coverage for putting Bob Marley's "Three Little Birds" in an ad for its Assurance Connected Care in-car customer-service program, largely because the late reggae…

May 15, 2013, 9:26 AM EDT

Yet Another Car Ad Depicts Failed Suicide to Promote Clean Emissions Grim theme won't die

UPDATE: Holly Brockwell, a British advertising creative whose father committed suicide in a car, wrote a heartbreaking blog post in reaction to this ad that has been shared widely this…

April 19, 2013, 9:45 AM EDT

Update: Oscars Ratings Rise 11 Percent Host MacFarlane may get last laugh as ABC’s preliminary deliveries are up

Viewers may have been divided on first-time Oscars host Seth MacFarlane, but the Family Guy auteur appeared to have struck a chord with Nielsen households. According to true fast national data…

February 25, 2013, 3:06 PM EST

RAM's 'Farmer' Voted Best Super Bowl Spot in YouTube's Ad Blitz Contest Budweiser, Samsung, Jeep, Hyundai are runners-up

And on the ninth day, God looked down and very much enjoyed RAM's "Farmer" commercial on the Super Bowl. The stunning two-minute spot for Chrysler's truck division, created by The Richards…

February 16, 2013, 8:15 AM EST

Time Warner’s Media Lab Knows What You Like to Watch Dodge’s ‘Farmer’ spot blew up Twitter, but Hyundai got your attention

Time Warner’s media lab got a chance to flex its brain on Super Sunday—along with Innerscope research, the neuromarketing nerve center brought in 40 people to its biometric lab and…

February 4, 2013, 4:19 PM EST

Mercedes-Benz, Hyundai See 'Super' Big Game Results Auto brands get stellar effect online from spots

A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII. Edmunds.com says the Mercedes…

February 4, 2013, 12:13 PM EST

Mercedes Revs Up High-Octane Super Bowl Appearance Automaker could reap as much as $16 million in media exposure

With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But…

January 30, 2013, 1:48 PM EST

Hyundai Gets Unstuck in First of Two Super Bowl :30s Sonata Turbo sidesteps trouble

Drivers of the Hyundai Sonata Turbo get stuck behind the strangest vehicles on the road. Luckily, they also have the power to get past them. The Korean automaker on Monday unveiled…

January 28, 2013, 12:50 PM EST

Fast Chat: Hyundai's Shannon on Super Bowl Advertising Why this challenger brand keeps coming back

Hyundai is a true believer in the Super Bowl, having been on the last five games. This year, the brand returns with two comical 30-second ads from Innocean USA that…

January 24, 2013, 12:00 AM EST

Hyundai Mixes Music and Humor in Super Bowl Ads Automaker appears in sixth straight big game

Music plays a starring role in Innocean USA's Super Bowl Sunday push for Hyundai this year. A pre-game ad, "Epic Play Date," features an original song and cameo from The Flaming…

January 23, 2013, 12:01 AM EST

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