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Topic: Hyundai

SNL's Vanessa Bayer Gives Sound Advice for Hyundai IFC-licensed Web series pokes fun at native ads

Vanessa Bayer, the Saturday Night Live actress famously known for her impressions of Miley Cyrus, is teaming up with Hyundai to impart some unnecessary advice to musicians. In her Web series…

February 24, 2015, 12:43 PM EST

CES Is Becoming a Startup Showcase, and Even Big Brands Are Glad LG's Dave Vanderwaal shares his favorite finds and how the show's evolving

Stopping by Adweek's video headquarters at the Aria in Las Vegas, Dave Vanderwaal, vp of marketing for LG Electronics USA's home entertainment and appliances division, said he took in his…

January 8, 2015, 5:41 PM EST

Ad of the Day: Hyundai's 'Exobaby' Might Be the Oddest Metaphor Yet for Its Drivers Feeling safe yet?

It's tough to make babies the star of car commercials, seeing as they're a long way from driving age. Not that advertisers haven't tried. Now, Hyundai jumps in with perhaps…

December 18, 2014, 3:37 PM EST

This Agency’s Entire Business Is Shipping Containers Boxman Studios takes marketing outside of the box

Specs Who CEO David Campbell What Marketing experience developer Where Charlotte, N.C. When the subprime mortgage crisis of 2007 and resultant financial woes sent the country hurtling into recession, Boxman Studios CEO David…

October 12, 2014, 9:08 PM EDT

Why Licensed Music Matters to Brands Like Hyundai and Chobani Listen for Bruno Mars, Bob Marley and Joan Jett

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music…

September 22, 2014, 3:45 PM EDT

Hyundai Will Air an 11-Minute Sci-Fi Film During the Ad Breaks of TNT's Legends Premiere Brand will also sponsor show's digital stream

Serious commercials are hard to do well, but when you're doing content specifically for TNT's upcoming Sean Bean spy thriller, Legends, it's sort of mandatory. So Hyundai and TNT turned to…

August 4, 2014, 3:11 PM EDT

How Tumblr Helped Hyundai Spread Its World Cup Message Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

July 16, 2014, 11:05 AM EDT

Hyundai's Daily Twitter Followers Spike 40% During World Cup Automaker beats Adidas, Budweiser on chatter

With the World Cup wrapping up on Sunday, Hyundai and its agency Innocean are releasing social data that indicate the carmaker’s fútbol-themed campaign scored big with social media in the…

July 11, 2014, 5:23 PM EDT

Ad Shows That Hyundais Drive Well Even If You're Blindfolded, or Not There at All Who needs a driver, anyway?

To show off its "Smart Caring" driver assistance features, Hyundai set up an empty car convoy, in which a stuntman (who was blindfolded, mind you) led a bunch of driverless…

July 7, 2014, 9:25 AM EDT

Here's Why Brands Are Speaking Spanish in General Market Ads Dish, ESPN, Hyundai, others mainstream their Hispanic marketing

Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but…

June 24, 2014, 10:53 PM EDT

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