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Topic: Hyundai

These Clever Hyundai Print Ads About Your Blind Spot Make Vehicles Totally Disappear

Just follow the instructions

Everyone has a blind spot while they're driving, when vehicles are in between your field of vision and what the mirrors show. These Hyundai ads from Ukrainian agency Tabasco cleverly…

Canvas Poaches 3 Initiative Media Execs for Top Management Team

Agency manages $700 million of Hyundai and Kia spending

Canvas Worldwide, the joint venture between Horizon Media and Hyundai-backed creative agency Innocean Worldwide, is putting into place its top leadership team following the appointment of media industry veteran Paul…

The 10 Most Watched Ads on YouTube in February

Hyundai drives off with the glory in a race of Super Bowl spots

Super Bowl commercials dominated the February 2016 YouTube Ads Leaderboard, presented by Google and Adweek, ranking the month's most-watched ads on the video site. And Hyundai was the biggest winner,…

Facial-Tracking Technology Shows These 5 Super Bowl Ads Were the Most Engaging

Animals and ultrasounds struck a chord with viewers

While most people were kicking back, relaxing and watching the Super Bowl over the weekend, software company Lucid and insights platform Qualtrics were conducting a study to determine the most…

Here Are the Ads That Won The Super Bowl on Facebook

Overall engagement down from last year

While Facebook had a rough night with its Sports Stadium feature, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way. The…

Ryan Reynolds Is Everywhere as Hyundai Unveils Its Super Bowl Ads

Celeb and talking animals: check, check

Hyundai squeezes not just one but—by our count—13 Ryan Reynolds into the first of its two in-game Super Bowl commercials, which rolled out online Monday. And to go along with…

Hyundai Strives for 'Universal Truth' With Its 4 Super Bowl Spots

Taps 3 all-star directors and 2 big-name celebrities

This year, Hyundai plans to offer up a little something for everyone, including two celebrity appearances, in its four Super Bowl 50 spots. The ads, created by Innocean Worldwide, touch on…

Innocean USA's First Chief Creative Officer Will Guide Campaigns for Hyundai

Eric Springer is in the driver's seat

Innocean USA has tapped Eric Springer, a creative executive with big-time automotive experience, to be its chief creative officer, a new role at the Hyundai-backed agency. Springer most recently served for…

What Marketers Need to Know About Cars as the Next Must-Have Mobile Devices

Self-driving rides are just around the bend

Drive-time DJs and radio ad-sales folk must be shuddering at the thought of a world in which the self-driving car is a reality. As if music streaming apps weren't bad…

Hyundai Built a Whole Town Full of Careless Crash Test Dummies for Quirky Tucson Ads

Don't try any of this at home

Hyundai's latest commercials for its Tucson SUV are set in a town with a quiet, but incredibly accident-prone, community of inhabitants. That's because they're all crash test dummies. The bizarre but…

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