Topic: hyperlocal

Column: Mobile Marketers Are Way Too Slow for SoLoMo World

Mindshare's Stoller: in mobile, brands must react more, like reporters

Brian Stoller is a 16-year digital advertising industry veteran. He's also one of the first executives to tackle mobile advertising in its earliest days. The North American leader of digital strategy at…

NBC's EveryBlock Experiment Folds

Yet another casualty in the hyperlocal news wars

The hyperlocal news network EveryBlock, owned and operated by NBC News, is shutting down operations, per a post on the site's company blog. Founded in 2007 and acquired by in…

The Neighborhood Watch

Why do community news sites, once hailed as the future of journalism, so often flop?

Spelunking equipment, climbing gear and snowshoes are Steve Sutorius’ life. That’s clear watching him as he peddles outdoor-sports merchandise in his shop, Wildernest, on this 10-mile-long jewel in Puget Sound…

HuffPo Hits 1 Billion Pageviews

New acquisitions, jobs, and sites

The Huffington Post has hit 1 billion pageviews for the first time, with 37 million unique visitors, and 5.1 million comments in August. The new stats come from a press release…

DNAinfo Goes Block by Block

News site churns neighborhood coverage—but can they sell enough hyperlocal ads against it?

They say there are eight million stories in New York City. But, a hyperlocal, hyperactive Manhattan news site rumored to be considering a bid for the New York Daily…