The Hyperfactory | Adweek
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Topic: The Hyperfactory

Type
Brands Pulling Mobile In-house As the handheld economy matures, marketers are questioning the need for outside app developers

Mobile app money has turned many tech startups into multimillion-dollar firms in recent years while padding the coffers of ad agencies acting as middlemen. But the link connecting brands to…

October 9, 2012, 6:16 AM EDT

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