The Hyperfactory | Adweek The Hyperfactory | Adweek

Topic: The Hyperfactory

Brands Pulling Mobile In-house As the handheld economy matures, marketers are questioning the need for outside app developers

Mobile app money has turned many tech startups into multimillion-dollar firms in recent years while padding the coffers of ad agencies acting as middlemen. But the link connecting brands to…

October 9, 2012, 6:16 AM EDT