Hurricane Sandy | Adweek
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Topic: Hurricane Sandy

Toyota Video Has Created 892K Meals for Sandy Victims in the Last Week Cause marketing effort surges

Superstorm Sandy, the near-hurricane that battered the East Coast in late fall 2012, hasn't been on the front pages for months. Toyota gets credit for trying to fix that, as…

June 28, 2013, 4:25 PM EDT

Brands Buy Real-Time Mobile Ads Based on the Weather Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

April 8, 2013, 10:08 PM EDT

In a Campaign for Business Travelers, Westin Gives Nurses Free Stay CEOs need leisure too

Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed…

April 7, 2013, 11:17 PM EDT

Hurricane Sandy Update Displaced by storm, American Media Inc. prepares to move back

It’s soon going to be back to business as usual for American Media Inc. Nearly four months after Hurricane Sandy soaked its 4 New York Plaza HQ in lower Manhattan,…

February 13, 2013, 11:00 PM EST

Top 10 Commercials of the Week: Dec. 7-14 Ellen and her elves, TiVo and Tebow, and a look back at the year in Google searches

This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in…

December 14, 2012, 10:29 AM EST

Ad of the Day: State Farm Kids offer their take on Hurricane Sandy in concert-timed spot from DDB and Joe Pytka

Last night, a long list of legendary musicians got together at Madison Square Garden to raise funds for Hurricane Sandy relief. The median age of the artists—a group that included…

December 13, 2012, 3:32 PM EST

Behind Deutsch's Star-Studded Sandy PSA Relief campaign to continue with unscripted footage from shoots

As the lights in Deutsch New York’s offices came back on Nov. 6—a week after Hurricane Sandy had rendered most of lower Manhattan without power—Donny Deutsch got a call from…

December 6, 2012, 2:05 PM EST

Editor's Letter: The Long Recovery Potent media images remind us that many New Yorkers continue to struggle with the aftershock of Sandy

As a New Yorker, I’m finding it very hard to feel mentally recovered from Superstorm Sandy’s effects, with parts of the city still without power and many of our neighbors…

November 19, 2012, 12:01 AM EST

Airbnb Offers Free Listings to Help Sandy Victims Digital housing marketplace waives transaction fee in NYC area

Airbnb is working with New York City to help residents displaced by Hurricane Sandy victims find housing. The digital marketplace for temporary housing is letting members offer their properties for…

November 7, 2012, 5:08 PM EST

Sandy's Aftermath: SapientNitro Office May Not Reopen Until Next Week 4As and other partners assist firm as lower Manhattan office remains closed

As most New Yorkers head back into the office this week post-Hurricane Sandy, SapientNitro’s 300-plus staffers are still tasked with showing a steely, post-storm resolve, working out of makeshift offices…

November 6, 2012, 11:28 AM EST

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