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Topic: Hurricane Sandy

Toyota Video Has Created 892K Meals for Sandy Victims in the Last Week

Cause marketing effort surges

Superstorm Sandy, the near-hurricane that battered the East Coast in late fall 2012, hasn't been on the front pages for months. Toyota gets credit for trying to fix that, as…

Brands Buy Real-Time Mobile Ads Based on the Weather

Ace Hardware, Taco Bell, Seamless

This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers. Buoyed by the results—and underscoring how brands have begun using…

In a Campaign for Business Travelers, Westin Gives Nurses Free Stay

CEOs need leisure too

Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed…

Hurricane Sandy Update

Displaced by storm, American Media Inc. prepares to move back

It’s soon going to be back to business as usual for American Media Inc. Nearly four months after Hurricane Sandy soaked its 4 New York Plaza HQ in lower Manhattan,…

Allstate Features Home Ravaged by Hurricane Sandy in Ad, but Fights Owners on Claim

Staten Island couple cry foul

Allstate finds itself weathering a storm of bad publicity owing to a recent commercial that showed its "agents of good" rushing in to provide assistance in the wake of the…

Top 10 Commercials of the Week: Dec. 7-14

Ellen and her elves, TiVo and Tebow, and a look back at the year in Google searches

This week, Lacoste unveiled the swipe-able polo shirt of the future, kids bemoaned Hurricane Sandy's effects on seaside amusement parks, and ESPN celebrated one of the world's great sports rivalries—in…

Ad of the Day: State Farm

Kids offer their take on Hurricane Sandy in concert-timed spot from DDB and Joe Pytka

Last night, a long list of legendary musicians got together at Madison Square Garden to raise funds for Hurricane Sandy relief. The median age of the artists—a group that included…

Behind Deutsch's Star-Studded Sandy PSA

Relief campaign to continue with unscripted footage from shoots

As the lights in Deutsch New York’s offices came back on Nov. 6—a week after Hurricane Sandy had rendered most of lower Manhattan without power—Donny Deutsch got a call from…

Buy a Great NYC Poster and Help Victims of Hurricane Sandy

Local artists lead Print Aid effort

If you're looking for an easy way to help Hurricane Sandy victims in New York City while also picking up some nice artwork, check out Print Aid NYC. Local artists…

Editor's Letter: The Long Recovery

Potent media images remind us that many New Yorkers continue to struggle with the aftershock of Sandy

As a New Yorker, I’m finding it very hard to feel mentally recovered from Superstorm Sandy’s effects, with parts of the city still without power and many of our neighbors…

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