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Topic: Human

5 Trends That Are Radically Reshaping Shopper Marketing

Brands take retail real-time with VR, beacons and other tactics

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard…

Who's Winning the Ad Battle Between Hillary Clinton and Bernie Sanders? Experts Weigh In

Industry leaders review the spots so far

     Just a few months ago, the Democratic nomination looked like a cakewalk for Hillary Clinton, but Bernie Sanders has consistently gained momentum, fueled in part by emotionally powerful advertising. As primary…

How a Web Series About Tradition Helped a Beer Brand Reach Millennials

MillerCoors, Woven shine spotlight on handcrafters

Woven Digital wants to make handcrafting look cool again with its Web series Human, produced in partnership with MillerCoors. Human's first episode features Cameron Weiss, the 27-year-old owner of Weiss Watch…

Liberty Mutual Reviews Ad Business

Longtime incumbent Hill Holliday plans to defend

Liberty Mutual is reviewing its creative and media business. The company’s media spending totaled nearly $150 million last year, up from about $116 million in 2011, according to Nielsen. Those figures,…

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