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Topic: Hulu

The Awesomes Is Kinda Awesome

New Hulu original echoes Arrested Development, Family Guy

Saturday Night Live veteran Seth Meyers' Hulu-exclusive creation The Awesomes is an homage to Saturday morning superhero cartoons—but for adults. With a world built in the vein of The Incredibles—except that the…

At Comic-Con, Brands Join Forces for Big Activations

Think of it as a team-up

With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple…

Hulu Still Searching for That Signature Hit

Buzz lacking for The Awesomes, but Mother Up is perking up, per NetBase

Now that Hulu isn't getting sold and its broadcast-net parents are pledging to invest $750 million in the video site, the talk is that Hulu will focus on its subscription…

Is Now the Time for CBS to Jump on Hulu?

Post-sale might be the moment for Moonves to pounce

Now that the Hulu non-sale is over(ish), is this the perfect time for CBS to jump on board? Or is it actually the worst time? From the start, CBS has resisted…

Hulu Off the Market, Will Get $750 Million Cash Infusion

Worried brands can breathe a sigh of relief

Brands and agencies fearful that Hulu might be mismanaged by a new owner can breathe easier, as the video site is no longer for sale. Joint owners 21st Century Fox, NBCUniversal…

Appliance Brands Are Diving Into Digital This Summer

KitchenAid and Haier lean on the Web

KitchenAid, which has doubled its digital and traditional marketing budgets this year, is debuting three online video ads today on Hulu and BrightRoll's network of Web properties. They'll run as…

Buyers Beg New Hulu Owner Not to Screw It Up

In the meantime, video site's ad supply is tight

Agencies and their brand partners have basically one message for Hulu’s new owner, whoever that ends up being: please don’t ruin it. But they fear it may already be too late. Generally…

Silicon Beach: Southern California's New Ad Agency Hot Spot

Media, tech and ad players jostle for space in seaside burgs

Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency…

Web Video Crashes Comic-Con

Break Media, Hulu, YouTube hang with X-men, Spidey and friends

It's been a long time since Comic-Con was just about comic books. Hollywood has been a huge presence there for years. But in the past couple of years, creators from…

YouTube's Wigs Headed to Hulu

Julia Stiles drama Blue will run on ad-supported service

Wigs, arguably the highest-profile of YouTube's marquee-driven channels, has opened a partnership with Hulu. The channel will distribute longer-form episodes of its flagship show, Blue, starring Julia Stiles, to the…

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