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Topic: Hulu

Appliance Brands Are Diving Into Digital This Summer KitchenAid and Haier lean on the Web

KitchenAid, which has doubled its digital and traditional marketing budgets this year, is debuting three online video ads today on Hulu and BrightRoll's network of Web properties. They'll run as…

July 12, 2013, 7:11 AM EDT

Buyers Beg New Hulu Owner Not to Screw It Up In the meantime, video site's ad supply is tight

Agencies and their brand partners have basically one message for Hulu’s new owner, whoever that ends up being: please don’t ruin it. But they fear it may already be too late. Generally…

July 11, 2013, 12:26 PM EDT

Silicon Beach: Southern California's New Ad Agency Hot Spot Media, tech and ad players jostle for space in seaside burgs

Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency…

July 8, 2013, 10:24 PM EDT

Web Video Crashes Comic-Con Break Media, Hulu, YouTube hang with X-men, Spidey and friends

It's been a long time since Comic-Con was just about comic books. Hollywood has been a huge presence there for years. But in the past couple of years, creators from…

June 24, 2013, 12:01 AM EDT

YouTube's Wigs Headed to Hulu Julia Stiles drama Blue will run on ad-supported service

Wigs, arguably the highest-profile of YouTube's marquee-driven channels, has opened a partnership with Hulu. The channel will distribute longer-form episodes of its flagship show, Blue, starring Julia Stiles, to the…

June 18, 2013, 12:32 PM EDT

TV Everywhere Hits Snags Rights deals, ratings standards and advertiser disinterest hinder growth

Faced with competition from Netflix and Hulu, cable companies have pegged TV Everywhere as a major strategic tool in the fight to retain influence. Yet the concept of TV Everywhere—cable…

June 12, 2013, 12:17 PM EDT

Is Maker Studios About to Take Down YouTube? Seems Unlikely Lack of brand, lack of scale make it unrealistic

Is YouTube about to face its own Epic Stream Battle of Web Video History? Probably not. According to TheWrap, Maker Studios is looking to launch a new video site to rival…

June 5, 2013, 9:05 AM EDT

Amazon Moves Ahead With 5 Original Series New shows will help company compete with Netflix, Hulu

Amazon will move ahead with five original TV series picked from the 14 pilots it released in April. Based on user feedback for the pilots, the company will begin production on…

May 29, 2013, 11:21 AM EDT

Is Hulu Really Worth 45% Less Than Tumblr? Analysts and marketers chime in

Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD reports that she may buy Hulu for between $600 million and $800 million.…

May 28, 2013, 6:11 PM EDT

Hulu Bidding War Heats Up Yahoo, other suitors low-ball the streaming video service

While the bidding fracas over Hulu begins to take on the dimensions of an all-out war, it appears that the brand’s suitors are unwilling to pay anywhere near its $2…

May 28, 2013, 1:42 PM EDT

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