Hulu | Adweek Hulu | Adweek
Advertisement

Topic: Hulu

TV Everywhere Hits Snags Rights deals, ratings standards and advertiser disinterest hinder growth

Faced with competition from Netflix and Hulu, cable companies have pegged TV Everywhere as a major strategic tool in the fight to retain influence. Yet the concept of TV Everywhere—cable…

June 12, 2013, 12:17 PM EDT

Is Maker Studios About to Take Down YouTube? Seems Unlikely Lack of brand, lack of scale make it unrealistic

Is YouTube about to face its own Epic Stream Battle of Web Video History? Probably not. According to TheWrap, Maker Studios is looking to launch a new video site to rival…

June 5, 2013, 9:05 AM EDT

Amazon Moves Ahead With 5 Original Series New shows will help company compete with Netflix, Hulu

Amazon will move ahead with five original TV series picked from the 14 pilots it released in April. Based on user feedback for the pilots, the company will begin production on…

May 29, 2013, 11:21 AM EDT

Is Hulu Really Worth 45% Less Than Tumblr? Analysts and marketers chime in

Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD reports that she may buy Hulu for between $600 million and $800 million.…

May 28, 2013, 6:11 PM EDT

Hulu Bidding War Heats Up Yahoo, other suitors low-ball the streaming video service

While the bidding fracas over Hulu begins to take on the dimensions of an all-out war, it appears that the brand’s suitors are unwilling to pay anywhere near its $2…

May 28, 2013, 1:42 PM EDT

Do NewFronts Really Affect TV Pricing? Scarcity is the problem

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…

May 12, 2013, 11:17 PM EDT

Digital Buyers Implore Ad Sellers to Get Their Act Together Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

May 8, 2013, 5:27 PM EDT

Here's Our Scorecard for the 2013 NewFronts Bigger stars, sleeker venues, longer lines

The stars were bigger, the venues sleeker, the lines longer. Close to 20 companies from Yahoo to Blip hosted NewFronts last week, earning generally strong reviews. "If last year was…

May 5, 2013, 11:08 PM EDT

Comedy Is King at the Hulu NewFront Host Seth Meyers flogs new cartoon series, The Awesomes

For a bunch of presentations thrown by technology companies, the NewFronts are becoming notorious for glitchy executions. The exception to the rule this season—likely because it’s run by networks who…

April 30, 2013, 2:35 PM EDT

A Very Brief History of Web Video From lonelygirl15 to billions of viewers

December 1995-January 1999 After seeing Trey Parker and Matt Stone’s short Spirit of Christmas, TV exec Brian Graden commissions a second video he distributes to friends on VHS. The video—and…

April 29, 2013, 10:06 PM EDT

Advertisement