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Topic: Hulu

Is Hulu Really Worth 45% Less Than Tumblr? Analysts and marketers chime in

Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD reports that she may buy Hulu for between $600 million and $800 million.…

May 28, 2013, 6:11 PM EDT

Hulu Bidding War Heats Up Yahoo, other suitors low-ball the streaming video service

While the bidding fracas over Hulu begins to take on the dimensions of an all-out war, it appears that the brand’s suitors are unwilling to pay anywhere near its $2…

May 28, 2013, 1:42 PM EDT

Do NewFronts Really Affect TV Pricing? Scarcity is the problem

Google’s Eric Schmidt may have told an audience full of media buyers that Web video had already replaced television last week, but the ad industry isn’t so sure the NewFronts…

May 12, 2013, 11:17 PM EDT

Digital Buyers Implore Ad Sellers to Get Their Act Together Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

May 8, 2013, 5:27 PM EDT

Here's Our Scorecard for the 2013 NewFronts Bigger stars, sleeker venues, longer lines

The stars were bigger, the venues sleeker, the lines longer. Close to 20 companies from Yahoo to Blip hosted NewFronts last week, earning generally strong reviews. "If last year was…

May 5, 2013, 11:08 PM EDT

Comedy Is King at the Hulu NewFront Host Seth Meyers flogs new cartoon series, The Awesomes

For a bunch of presentations thrown by technology companies, the NewFronts are becoming notorious for glitchy executions. The exception to the rule this season—likely because it’s run by networks who…

April 30, 2013, 2:35 PM EDT

A Very Brief History of Web Video From lonelygirl15 to billions of viewers

December 1995-January 1999 After seeing Trey Parker and Matt Stone’s short Spirit of Christmas, TV exec Brian Graden commissions a second video he distributes to friends on VHS. The video—and…

April 29, 2013, 10:06 PM EDT

Live From Yahoo, It’s Saturday Night Live! Deal includes 38 seasons of archival content

On the eve of the much anticipated digital Newfronts, during which 18 programmers will attempt to make the case for Web originals, Yahoo has struck a major deal to add…

April 24, 2013, 11:08 PM EDT

CBS Invests in Syncbak Aereo competitor presents TV Everywhere opportunity for broadcasters

CBS has made an investment in TV streaming firm Syncbak, according to The Wall Street Journal. The network, the Journal speculates, could use Syncbak technology to power a TV Everywhere…

April 23, 2013, 11:19 AM EDT

9 Reasons the NewFronts Didn't Get TV Dollars Last Year And 9 reasons why they will this year

Last spring, some of the Web’s biggest players, including Yahoo, AOL, Hulu and YouTube, took a page out of the glamorous TV world by launching the Digital Content NewFronts. But while…

April 11, 2013, 3:54 PM EDT

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