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Topic: Hulu

Trulia's First National Campaign Focuses on Mobile-Minded Women

Digital real estate brand spends $45 million

Home buying brand Trulia is launching its first national ad campaign this week, aiming to drive viewers—particularly women—to download the digital real estate brand's mobile app.  "Women have 96 percent of…

Hulu New Original Series Deadbeat Launches With Whisper Campaign

First-of-its-kind advertising on new platform

The paranormal, unfinished business and unlucky love—these are all themes you might find talked about on Whisper, the app that lets anonymous users post secretive messages. They are also the…

6 Bold Moves That Would Jumpstart Apple

Starting with a Tesla iCar

The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car…

Production Companies Can Influence TV Networks

But it will take the right digital strategy

Good news! Fox’s kicky comedy New Girl is now on Netflix and Hulu. Bad news! If you want to catch up, it’s time to get cable. Like many of its peers,…

Big YouTube Channels Join Forces to Help Drive Ads

Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

WWE Network Is the First to Ditch Traditional Cable

Will other entertainment brands do the same?

For the first time, there’s a major entertainment brand creating its own service for over-the-top video, and it’s ready to rumble. On Feb. 24, the WWE Network goes live on every device with an Internet connection.…

Binge Viewing, Cord Cutting and Streaming Platforms Are All the Rage at NATPE

‘The syndicated model is broken’

Some hot issues are sure to be addressed at the annual National Association of Television Program Executives gathering this week in Miami—among them, cord cutting, binge viewing, social media and…

Hulu's Revenue to Pass $1 Billion This Year

CEO Mike Hopkins puts subscriber numbers at 5 million

Hulu has had a solid year: the multiple-broadcaster joint venture is on track to break $1 billion in revenue for its owners this year, thanks in large part to the…

The Number of Online Video Ads Is Up 205% in the Last Year

Manufactured viewing and false impressions

According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.  Illustration: Kali Ciesemier  Sure, people are watching a…

The Top 20 Tumblr Ads of the Year

Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

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