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Topic: Hulu

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics

Wants updated ratings criteria by next upfront

It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it…

Hulu Is Open for Programmatic Advertising Starting Today

Despite ad-free option, it remains committed to ad sales

When Hulu launched an ad-free version of its streaming service last month, CEO Mike Hopkins vowed that it was "not our exit from the ad business by any stretch" and that…

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Eschew zombie retargeting, embrace audience and context

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for…

Hulu Finally Launches Ad-Free Version, Priced at $11.99 a Month

But 'advertising will continue to be central to our business,' CEO says

Hulu has been working steadily over the past year to close the gap with Netflix, and now the company has unveiled a true game changer in its battle with other…

Hulu Teams With Facebook's LiveRail and Oracle to Sell Ads This Fall

Tests programmatic advertising waters

After emulating traditional, linear TV networks by returning to a weekly release schedule for its new series, Hulu is also following their lead when it comes to advertising. The streaming-video service,…

Hulu Will Release Its New Series Weekly, Not All at Once

You won't be able to binge-watch The Mindy Project

Hulu has made some huge swings in the past year to keep pace with Netflix and Amazon, and now the streaming service has decided to set itself apart from its…

Mindy Kaling: Moving From a Major Network to Hulu Has Been 'Strange and Nice'

Getting creative freedom, not changing process

During The Mindy Project's first two seasons on Fox, the greatest cheerleader for Mindy Kaling's comedy was the network's then entertainment chief, Kevin Reilly. But when Reilly left Fox in…

How to Be Unstoppable: Inside the Creative Mind of Mindy Kaling

She's written 50 scripts and two books without getting out of bed

Earlier this year, in her well-received Super Bowl ad for Nationwide, Mindy Kaling thought she might be invisible. Hardly. As one of Hollywood's major creative forces, she's never been more…

Hulu Is Suddenly Considering an Ad-Free Option

The pricier service could reportedly launch this fall

Hulu has taken some gigantic swings in the past year, making a huge splash with original and acquired series as it tries to compete with Netflix and Amazon. But the…

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