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Topic: Hulu

The Web Is a Lab for Marketable TV Content, and Vice Versa Shows are increasingly ping-ponging between platforms

The lines between digital and linear distribution are a lot less blurry than advertised when it comes to the business models of cable television and the online space, but content…

September 25, 2013, 6:54 AM EDT

Hulu's Renewal of The Awesomes Promises Stability Original Web series lands a second season on streaming service

Seth Meyers' offbeat superhero cartoon The Awesomes has lived up to its name as far as the brass at Hulu are concerned: the show has been renewed for a second…

September 19, 2013, 5:43 PM EDT

At Comic-Con, Brands Join Forces for Big Activations Think of it as a team-up

With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple…

July 21, 2013, 10:25 PM EDT

Hulu Off the Market, Will Get $750 Million Cash Infusion Worried brands can breathe a sigh of relief

Brands and agencies fearful that Hulu might be mismanaged by a new owner can breathe easier, as the video site is no longer for sale. Joint owners 21st Century Fox, NBCUniversal…

July 12, 2013, 2:28 PM EDT

Appliance Brands Are Diving Into Digital This Summer KitchenAid and Haier lean on the Web

KitchenAid, which has doubled its digital and traditional marketing budgets this year, is debuting three online video ads today on Hulu and BrightRoll's network of Web properties. They'll run as…

July 12, 2013, 7:11 AM EDT

Silicon Beach: Southern California's New Ad Agency Hot Spot Media, tech and ad players jostle for space in seaside burgs

Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency…

July 8, 2013, 10:24 PM EDT

YouTube's Wigs Headed to Hulu Julia Stiles drama Blue will run on ad-supported service

Wigs, arguably the highest-profile of YouTube's marquee-driven channels, has opened a partnership with Hulu. The channel will distribute longer-form episodes of its flagship show, Blue, starring Julia Stiles, to the…

June 18, 2013, 12:32 PM EDT

TV Everywhere Hits Snags Rights deals, ratings standards and advertiser disinterest hinder growth

Faced with competition from Netflix and Hulu, cable companies have pegged TV Everywhere as a major strategic tool in the fight to retain influence. Yet the concept of TV Everywhere—cable…

June 12, 2013, 12:17 PM EDT

Amazon Moves Ahead With 5 Original Series New shows will help company compete with Netflix, Hulu

Amazon will move ahead with five original TV series picked from the 14 pilots it released in April. Based on user feedback for the pilots, the company will begin production on…

May 29, 2013, 11:21 AM EDT

Is Hulu Really Worth 45% Less Than Tumblr? Analysts and marketers chime in

Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD reports that she may buy Hulu for between $600 million and $800 million.…

May 28, 2013, 6:11 PM EDT

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