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Topic: Hulu

Hulu Hires Another High-Level Traditional TV Exec

Former Warner Horizon TV boss Craig Erwich will head content

Hulu is doubling down on originals, if its new hire is anything to go by: the over-the-top service has snagged Warner Horizon TV executive Craig Erwich just as his contract…

It’s Getting Harder to Separate Advertising From Entertainment

And that’s exactly how marketers would have it

The world of branded content has changed. Suddenly branded movies and TV shows are competing for the same marketing dollar and chunk of free time as everything else in the…

Trulia's First National Campaign Focuses on Mobile-Minded Women

Digital real estate brand spends $45 million

Home buying brand Trulia is launching its first national ad campaign this week, aiming to drive viewers—particularly women—to download the digital real estate brand's mobile app.  "Women have 96 percent of…

Hulu New Original Series Deadbeat Launches With Whisper Campaign

First-of-its-kind advertising on new platform

The paranormal, unfinished business and unlucky love—these are all themes you might find talked about on Whisper, the app that lets anonymous users post secretive messages. They are also the…

Healthcare Giant Pushes 'ABCs of Disease' Videos With Wide Ad Outlay

WellPoint tugs at heartstrings with grade-schoolers

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Major healthcare…

6 Bold Moves That Would Jumpstart Apple

Starting with a Tesla iCar

The Apple Tesla iCar is not so far fetched now, is it? It’s long been a vision of many Apple watchers that the iPhone maker could buy the electric car…

Production Companies Can Influence TV Networks

But it will take the right digital strategy

Good news! Fox’s kicky comedy New Girl is now on Netflix and Hulu. Bad news! If you want to catch up, it’s time to get cable. Like many of its peers,…

Big YouTube Channels Join Forces to Help Drive Ads

Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

WWE Network Is the First to Ditch Traditional Cable

Will other entertainment brands do the same?

For the first time, there’s a major entertainment brand creating its own service for over-the-top video, and it’s ready to rumble. On Feb. 24, the WWE Network goes live on every device with an Internet connection.…

Binge Viewing, Cord Cutting and Streaming Platforms Are All the Rage at NATPE

‘The syndicated model is broken’

Some hot issues are sure to be addressed at the annual National Association of Television Program Executives gathering this week in Miami—among them, cord cutting, binge viewing, social media and…

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