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Topic: Hulu

The Problem With the Bachelor Spoof Burning Love Creator says many viewers think the show is real

When it comes to spoofing reality hit The Bachelor, Erica Oyama may have done too good a job. When Oyama and her husband, actor/comedian Ken Marino, created Burning Love for Yahoo, the…

December 4, 2013, 10:58 AM EST

Hulu Gets a Brand for One of its 'Brand-Contingent' Series Campbell's Chunky Soup will sponsor Jay Mohr game show

In completely appropriate news, Money Where Your Mouth Is, a new 15-minute game show on Hulu, officially got a 10-episode order because it was able to secure a sponsor, Campbell's…

December 3, 2013, 5:31 PM EST

Hulu’s Original Content Strategy Continues to Progress Steadily Despite significant changes in the company

More than any other streaming service in the multiplatform business, Hulu represents a wealth of opportunities, at least if you ignore the constant is-or-isn’t-it-for-sale buzz. The company is majority owned…

December 1, 2013, 9:57 PM EST

5 Digital Shows Created by Grown-Ups Money + talent ≠ a sure thing

Silicon Valley has a lot of things going for it: advancing technology, an attractive environment for whiz kids, a (weak) stab at meritocracy among its residents, gobs and gobs of…

November 21, 2013, 10:21 AM EST

The Wrong Mans Is Easily the Best New Digital Show of the Season Actually, we're just going to go with best new comedy overall

Oh, good, the adults have arrived. Amid the stew of castoff cable properties and vanity projects, a few new shows in the digital world are distinguishing themselves as clever, original, and…

November 15, 2013, 12:43 PM EST

Longoria Doesn't Sell for Hulu New animated show debuts minus sponsor

Were the NewFronts worth it? That's the question some in the Web video industry might be asking, even as they prep for next year's week of shows. A few weeks ago,…

November 7, 2013, 12:00 AM EST

Hulu Names Mike Hopkins CEO, Forssell Out Interim chief to leave the company

As reported, Hulu has struck a deal to make former Fox Networks Group president of distribution Mike Hopkins its new CEO, effective immediately. Less expectedly, interim CEO Andy Forssell will…

October 17, 2013, 3:38 PM EDT

The Big Guys Want the Spotlight at Next Year's NewFronts Per IAB memo, the founding partners seek more control

The biggest companies in Web video are looking to assert more influence over the scheduling strategy for next year's Digital Content NewFronts. According to a memo from the Interactive Advertising Bureau,…

October 17, 2013, 5:00 AM EDT

Fox's Distribution Head Mike Hopkins May Succeed Andy Forssell as Hulu CEO Deal rumored to be close

Per a report from Bloomberg last night, Fox Networks president of distribution Mike Hopkins is close to being named CEO of Disney/21st Century Fox/Comcast joint venture Hulu. After founder Jason…

October 11, 2013, 10:33 AM EDT

Sports Illustrated Is Testing a New Type of Paywall What’s more valuable, time or money?

Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first. The provider is Selectable Media, which has been testing…

October 7, 2013, 10:11 PM EDT

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