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Topic: Hulu

Big YouTube Channels Join Forces to Help Drive Ads Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

February 16, 2014, 11:34 PM EST

WWE Network Is the First to Ditch Traditional Cable Will other entertainment brands do the same?

For the first time, there’s a major entertainment brand creating its own service for over-the-top video, and it’s ready to rumble. On Feb. 24, the WWE Network goes live on every device with an Internet connection.…

January 27, 2014, 9:30 PM EST

Binge Viewing, Cord Cutting and Streaming Platforms Are All the Rage at NATPE ‘The syndicated model is broken’

Some hot issues are sure to be addressed at the annual National Association of Television Program Executives gathering this week in Miami—among them, cord cutting, binge viewing, social media and…

January 26, 2014, 8:52 PM EST

The 5 Best Moments in Web Video This Year What delighted, intrigued, and shocked us in 2013

No industry is changing more quickly than digital video—the world of streaming content has touched every other aspect of entertainment media, whether it's by distributing it more conveniently, adding ads…

December 26, 2013, 6:59 AM EST

Hulu's Revenue to Pass $1 Billion This Year CEO Mike Hopkins puts subscriber numbers at 5 million

Hulu has had a solid year: the multiple-broadcaster joint venture is on track to break $1 billion in revenue for its owners this year, thanks in large part to the…

December 18, 2013, 1:05 PM EST

The Number of Online Video Ads Is Up 205% in the Last Year Manufactured viewing and false impressions

According to comScore, the audience for online video has grown 4 percent over the past year. The number of video ads? Up 205 percent.  Illustration: Kali Ciesemier  Sure, people are watching a…

December 15, 2013, 10:01 PM EST

The Top 20 Tumblr Ads of the Year Buzziest brand promos revealed

When Tumblr introduced in-stream sponsored posts last spring, skeptics predicted millennials would flee. But the blogging site soared to 47 million visitors in October, up 42 percent since the ads…

December 8, 2013, 9:44 PM EST

Bravest Warriors Is Not Quite Super Enough VideoWatch Review: animated hit scores visually, while writing is passable

Like most other genres, the realm of animated superhero parodies ranges from the excellent to the terrible. Unfortunately, Cartoon Hangover's Bravest Warriors falls somewhere in the middle of the scale…

December 6, 2013, 12:00 AM EST

The Problem With the Bachelor Spoof Burning Love Creator says many viewers think the show is real

When it comes to spoofing reality hit The Bachelor, Erica Oyama may have done too good a job. When Oyama and her husband, actor/comedian Ken Marino, created Burning Love for Yahoo, the…

December 4, 2013, 10:58 AM EST

Hulu Gets a Brand for One of its 'Brand-Contingent' Series Campbell's Chunky Soup will sponsor Jay Mohr game show

In completely appropriate news, Money Where Your Mouth Is, a new 15-minute game show on Hulu, officially got a 10-episode order because it was able to secure a sponsor, Campbell's…

December 3, 2013, 5:31 PM EST

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