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Topic: Hulu

Korean Dramas Hook Millennial Viewers Who Speak Spanish and English

DramaFever viewership jumped 440% in a year

Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so. The lion's share…

Turner Upfront Slate Tries for Younger Viewers, Even Male/Female Split

Deal with Comcast includes dynamic ads

Without Steve Koonin at the helm for the first time in years, Turner is giving the floor to head of programming Michael Wright this morning. The networks are shifting focus,…

Rating the 2014 NewFronts

Highlights and headscratchers from some of this year's big events

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side…

7 Media Brands Shaking Up the 2014 NewFronts

Original shows and exclusive deals dominate

It's been a week of nearly endless announcements from some of the Web's top media brands as they rolled out their biggest new initiatives to court potential advertisers at the…

At the Hulu NewFront, TV and Food Are on Demand [Video]

Sam Thielman gets a taste of things to come

The new CEO puts on a good show and introduces intriguing marketing opportunities.

Glam Media Rebrands as Mode Media and Takes On Netflix

Debuts original programming initiative

Glam Media changed its name to Mode Media at its NewFronts event today in New York. Glam chief Samir Arora told Adweek prior to the presentation that the new moniker…

Microsoft Tells Advertisers It's Committed to Content With Xbox Shows

Interactive key to viewing

Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world…

Hulu CEO Mike Hopkins Is Helping Digital Video Get the Respect It Wants

And the hits his company needs

At the moment, Mike Hopkins has the two hardest jobs in online video. The first is as CEO of Hulu (its third in a year and a half), where he’s…

75% Of Mobile Video Ads Happen In-App

Study also finds that shorter, non-skippable spots excel

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps. The study consisted…

Hulu’s Head of Development Exits

Charlotte Koh leaves as NewFronts presentation nears

Hulu’s head of original programming development, Charlotte Koh, is leaving the company. The news was first reported by VideoInk. No details around the departure were provided by Hulu, and the exit…

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