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Topic: Hulu

How Television Has Become the Newest New Media

Viewing via IP addresses takes the tube 2.0

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting…

Crackle Will Only Show 5 Ads Per Episode in Its Original Series

Sony-owned streamer takes aim at Hulu during second upfront

Crackle's decision to move out of the NewFronts last year and hold its own upfront presentation changed the way advertisers viewed the streaming platform, according to general manager and evp Eric…

Is It Worth $5 a Month to See a Lock-Screen Ad When You Open Your Phone?

Unlockd and Boost Mobile aim to find out

Unlockd has a pitch that resonates with advertisers nowadays: Your mobile promos will not be blocked on our platform. The Australian startup, which is backed by News Corp. founder Rupert…

Broadcast TV Is Still Outpacing Netflix's Top Shows by Millions of Viewers Per Episode

Measurement firm says networks remain ahead of streaming

Hit streaming shows on Netflix and Amazon may seem to be pulling huge audiences, but they're still lagging far behind TV's top programs, according to data obtained exclusively by Adweek. Multiplatform…

How Hulu Is Helping Shows Like Dawson’s Creek and Melrose Place Find New Audiences

New Sony deal adds Party of Five and The Shield

While most outlets are using their time at Television Critics Association's winter press tour to focus on upcoming shows, Hulu took a different approach to part of its presentation: showing…

Here's Why You Shouldn't Expect Hulu to Pull a Crackle and Leave the NewFronts

Still the biggest ad-buying audience

Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of…

Fullscreen Adds Former Hulu Chief as New COO

Andy Forssell comes aboard as multichannel network plans subscription offering

Fullscreen continues to gear up for a big 2016. Less than a month after hiring its first chief marketing officer, the multichannel network has added former Hulu executive Andy Forssell as…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics

Wants updated ratings criteria by next upfront

It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it…

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