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Topic: Hulu

Roku's New Video Ad Network Will Target Highly Specific Audiences

A rare model

Roku is poised to launch a video advertising network, according to The Wall Street Journal today. The company will sell advertising to marketers and agencies, and the ads will be…

Stephen King Goes to Hulu

Novel 11/22/63 gets a series order from J.J. Abrams' Bad Robot

Well, content chief Craig Erwich has been saying since he started at Hulu that he wanted high-end programming, so I guess this really shouldn't surprise anyone: the over-the-top network has…

Hulu’s Jenny Wall Is a Pioneer of the Web Series Form

But she doesn’t discount the impact of outdoor and TV advertising

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44 Photo: Karl J Kaul/Wonderful Machine So how did you find Hulu? I think I found Hulu in…

New Movie Promotion Asks You to Dish on Your Closest Relations

Paramount taps Whisper app for marketing

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to…

Mobile Branding Goes Dark

Hulu, Universal Pictures among brands using anonymous apps to target consumers

It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting. But Vegas.com is the latest in a string of brands to bet on…

Hulu Gains Exclusive Rights to Stream 'South Park'

Will host full archive and new episodes in $80 million deal

Trey Parker and Matt Stone, co-creators of the long-running Comedy Central animated show South Park, have struck an exclusive deal with Hulu to host the series—including its 244-episode archive as…

Community Is Getting Its Six Seasons (No Movie Yet)

Yahoo renews quirky sitcom the day contracts expire

Well, that was close. Sony's offbeat sitcom Community, canceled at the very last minute by NBC, has been renewed at the very last minute (a few hours before contracts with Sony…

Programmers Are Frustrated by a Lack of Netflix Metrics

Dearth of viewership data ‘runs counter’ to industry standards

When Breaking Bad scored three Emmy wins last fall, its showrunner, Vince Gilligan, credited Netflix for his show’s longevity and for heightening its popularity. Similarly, program execs in general have…

Hyundai Buys Solo Sponsorship of Hulu's Mario Batali Show The High Road

Series will promote the new Genesis

Hulu has sold sole sponsorship rights to Hyundai for its arty new branded unscripted series The High Road. The series, shot in black and white and set in New York,…

Community Might Still Get Its 6 Seasons and a Movie on Hulu

Sony 'in discussions' with streaming service

Human beings rejoice: the intricate misadventures of Greendale Community College's strangest clique may not be over yet. Community, Dan Harmon's critically beloved and nearly viewer-free sitcom, may yet get a reprieve…

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