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Topic: Hulu

Hulu, ABC Testing Programmatic Video Ad Selling (Updated)

GroupM's Xaxis rolls out TV-style buying offering

To date, companies like Hulu and ABC have had little reason to not sell their video ad inventory the old-fashioned way, i.e. directly to buyers, since demand has been so…

Hulu Nabs New Original Series From Lionsgate

Wilfred creators sell 10 half-hours to streaming service

Hulu has ordered 10 episodes of a new scripted supernatural comedy called Deadbeat from Lionsgate, with all episodes directed and exec produced by TV producing vet Troy Miller (credits include…

You Can Now Watch the Criterion Collection Print of 'Eraserhead' on Hulu

Hi-def classics available via streaming service

Since February of 2011, Hulu has played host to the ne plus ultra of classy home video companies: The Criterion Collection, manufacturer of high-end editions of everything from The Seven…

The Awesomes Is Kinda Awesome

New Hulu original echoes Arrested Development, Family Guy

Saturday Night Live veteran Seth Meyers' Hulu-exclusive creation The Awesomes is an homage to Saturday morning superhero cartoons—but for adults. With a world built in the vein of The Incredibles—except that the…

Hulu Still Searching for That Signature Hit

Buzz lacking for The Awesomes, but Mother Up is perking up, per NetBase

Now that Hulu isn't getting sold and its broadcast-net parents are pledging to invest $750 million in the video site, the talk is that Hulu will focus on its subscription…

Is Now the Time for CBS to Jump on Hulu?

Post-sale might be the moment for Moonves to pounce

Now that the Hulu non-sale is over(ish), is this the perfect time for CBS to jump on board? Or is it actually the worst time? From the start, CBS has resisted…

Buyers Beg New Hulu Owner Not to Screw It Up

In the meantime, video site's ad supply is tight

Agencies and their brand partners have basically one message for Hulu’s new owner, whoever that ends up being: please don’t ruin it. But they fear it may already be too late. Generally…

Web Video Crashes Comic-Con

Break Media, Hulu, YouTube hang with X-men, Spidey and friends

It's been a long time since Comic-Con was just about comic books. Hollywood has been a huge presence there for years. But in the past couple of years, creators from…

Is Maker Studios About to Take Down YouTube? Seems Unlikely

Lack of brand, lack of scale make it unrealistic

Is YouTube about to face its own Epic Stream Battle of Web Video History? Probably not. According to TheWrap, Maker Studios is looking to launch a new video site to rival…

Eva Longoria Joins Will Arnett in Latest Hulu Commercial

Video site airs its first spot on ABC

Will Arnett does his Will Arnett thing in Crispin Porter + Bogusky's latest ad for Hulu that aired during last night's Academy Awards show, which might still be going on…

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