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Topic: Hulu

How TV and Streaming Networks Hope to Benefit From the Pokemon Go Frenzy

Hulu sees 10% daily jump in Pokemon viewing

As Pokemon Go mania sweeps the country—with everyone from film studios to small-business owners scrambling to cash in on the frenzy—the cable networks and streaming services with rights to Pokemon…

Difficult People Creator Julie Klausner on Podcasts, Can't-Miss TV and Facebook Confessions

And which housewife she'd share a bottle of rosé with

Specs Who Julie Klausner Age 38 Claim to fame Creator and star of the Hulu series Difficult People (Season 2 premieres today); host of the podcast How Was Your Week? with Julie Klausner Base New…

Hulu Makes Big Kids Programming Push With New Disney Channel Deal

Lands exclusive rights to 7 series

Hulu, Netflix and Amazon's battle for childrens programming has become just as heated as the one over shows for adults. Today, Hulu landed a big coup in its bid to…

Why CMT Picked Up Nashville From ABC, and When the Show Could Debut

Network president explains big swing

CMT president Brian Philips wasn't kidding when he told Adweek in March prior to his network's upfront presentation that the country-themed network's move into scripted series this year for the first time…

Nashville Will Move to CMT for Season 5 After ABC Gave It the Ax

Hulu gets exclusive streaming rights

Nashville is back from the dead. The Connie Britton and Hayden Panettiere drama, which ABC canceled last month after four seasons, is moving to CMT for Season 5. CMT will air…

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

Hulu Serves as the Savior to Your Peak TV Woes in New Campaign With Aaron Paul

twofifteenmccann spots will appear on broadcast and digital platforms

There's a record-breaking number of shows on television—we're at "Peak TV" after all—and it can seem impossible to keep up. Hulu is here to help in a new campaign from…

Hulu's Headquarters Reflect the Streaming Giant's Values

Work and play in one place

Now that Hulu is already a decade old, the company is essentially a founding father in the latest tech boom. Although it may be old guard, Hulu is still paving…

Hulu Is Targeting Living Room Viewers With New Interactive Advertising Deals

And Nielsen ad measurement

Hulu spent much of last year improving the quality of its content and striking big deals for new and acquired series like Casual, Difficult People, The Mindy Project, 11.22.63 and…

Hulu Will Sell a Skinny Bundle of TV Channels That Targets Cord Cutters

Will include various Disney and Fox networks

Hulu has kept raising its game in the last year with an ever-expanding array of original series, acquired series and movies. But now the streaming service is making an unexpected…

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