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Topic: Hulu

Showtime and Hulu Explain Why Their Brands are Pulling Double Duty

Two names, four products: will it confuse consumers?

Do you use Hulu, or Hulu? And do you subscribe to Showtime, or Showtime? No, those weren't typos. The two words I repeated in the previous paragraph are actually referring to…

Here’s Why Consumers Love Netflix More Than Amazon and Hulu

Clear branding is key

While Amazon and Hulu are trying to compete with Netflix, the reality is that Netflix is the clear victor in the battle of the streaming services. Nielsen notes that 36…

Hulu Re-creates Seinfeld’s Apartment in New York as It Begins Streaming the Series

Exhibit runs through Sunday

As it begins streaming all 180 episodes of Seinfeld today, Hulu—which has exclusive SVOD rights to Jerry Seinfeld's iconic TV series—is celebrating by re-creating Seinfeld's apartment for fans in New…

Hulu Will Offer Showtime's New Streaming Service at a Discount

It will be $2 cheaper per month for subscribers

Two weeks after revealing that its upcoming stand-alone streaming service would be priced $4 less than HBO Now, Showtime has announced that it will be even cheaper for Hulu subscribers. The…

It's Official: The Mindy Project Is Moving to Hulu

Streaming service orders 26 episodes of Mindy Kaling's sitcom

Evicted by Fox last week, The Mindy Project has officially found a new home. After a week of negotiations, Hulu has ordered a fourth season of Mindy Kaling's comedy, with…

Why Some Low-Rated TV Shows Keep Getting Renewed

Media blitzes and social engagement help endangered series avoid cancellation

Judgment day has arrived. As the broadcast networks locked in their schedules ahead of this week's upfronts, they decided the fate of their shows that were still on the ratings…

The Mindy Project Canceled by Fox, but Might Be Headed to Hulu

Hulu in talks for 2 seasons of Mindy Kaling comedy

It's a good news/bad news night for The Mindy Project. Fox has passed on a fourth season of Mindy Kaling's series, according to sources. But all is not lost for Kaling:…

Infographic: the Rise of Entertainment on Demand

Streaming is up. Downloads are down

If we've learned anything from the Digital Content NewFronts, it's that production of premium video content is exploding. More than 30 digital media companies are producing hundreds of hours of…

Hulu Lands Exclusive Streaming Rights to Seinfeld Just in Time for NewFronts

The streaming service pulls off its biggest coup yet

For the last six months, Hulu has taken one big swing after another as it tries to close the gap with Netflix and Amazon. At Wednesday's NewFronts presentation, the streaming…

Cablevision Will Offer Hulu Plus to Optimum Customers

First cable provider to distribute the subscription service

Cablevision has reached an agreement with Hulu to offer the company's streaming subscription service, Hulu Plus, to Optimum customers, making it the first cable or satellite provider to distribute the…

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