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Topic: Hulu

Hulu Makes Big Kids Programming Push With New Disney Channel Deal

Lands exclusive rights to 7 series

Hulu, Netflix and Amazon's battle for childrens programming has become just as heated as the one over shows for adults. Today, Hulu landed a big coup in its bid to…

Why CMT Picked Up Nashville From ABC, and When the Show Could Debut

Network president explains big swing

CMT president Brian Philips wasn't kidding when he told Adweek in March prior to his network's upfront presentation that the country-themed network's move into scripted series this year for the first time…

Nashville Will Move to CMT for Season 5 After ABC Gave It the Ax

Hulu gets exclusive streaming rights

Nashville is back from the dead. The Connie Britton and Hayden Panettiere drama, which ABC canceled last month after four seasons, is moving to CMT for Season 5. CMT will air…

The 2016 Digital Content NewFronts Were Defined by Partnerships

It takes a village to create quality cross-platform content

In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek It can take a village to help advertisers connect with…

Hulu Serves as the Savior to Your Peak TV Woes in New Campaign With Aaron Paul

twofifteenmccann spots will appear on broadcast and digital platforms

There's a record-breaking number of shows on television—we're at "Peak TV" after all—and it can seem impossible to keep up. Hulu is here to help in a new campaign from…

Hulu Is Targeting Living Room Viewers With New Interactive Advertising Deals

And Nielsen ad measurement

Hulu spent much of last year improving the quality of its content and striking big deals for new and acquired series like Casual, Difficult People, The Mindy Project, 11.22.63 and…

Hulu Will Sell a Skinny Bundle of TV Channels That Targets Cord Cutters

Will include various Disney and Fox networks

Hulu has kept raising its game in the last year with an ever-expanding array of original series, acquired series and movies. But now the streaming service is making an unexpected…

Turner's New Streaming Service Targets Movie Buffs With Classic and Cult Films

Partners with Criterion Collection on Filmstruck

Turner is starting to make good on its promise to launch three direct-to-consumer products by the end of the year. The Time Warner company partnered with the Criterion Collection to launch…

How Television Has Become the Newest New Media

Viewing via IP addresses takes the tube 2.0

As a salesman, I get the pleasure of having conversations with marketers on a daily basis. And, as marketers should, you're asking many questions to ensure your campaigns are getting…

Crackle Will Only Show 5 Ads Per Episode in Its Original Series

Sony-owned streamer takes aim at Hulu during second upfront

Crackle's decision to move out of the NewFronts last year and hold its own upfront presentation changed the way advertisers viewed the streaming platform, according to general manager and evp Eric…

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