Topic: Hulu

Fullscreen Adds Former Hulu Chief as New COO

Andy Forssell comes aboard as multichannel network plans subscription offering

Fullscreen continues to gear up for a big 2016. Less than a month after hiring its first chief marketing officer, the multichannel network has added former Hulu executive Andy Forssell as…

How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The lure of sun, fun and opportunity

A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a professional…

With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

Observers argue the pace of change is greatly exaggerated

Cord cutting is happening; that much is not up for debate. Some 300,000 Americans dropped cable service last quarter, and analysts are calling it good news for providers because the…

In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics

Wants updated ratings criteria by next upfront

It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the industry since then, it…

Hulu Is Open for Programmatic Advertising Starting Today

Despite ad-free option, it remains committed to ad sales

When Hulu launched an ad-free version of its streaming service last month, CEO Mike Hopkins vowed that it was "not our exit from the ad business by any stretch" and that…

Hulu Is Off and Running in Its Big, Fast-Talking New TV Commercial

A love letter to fans

Hulu tries to balance its fun, quirky brand persona with a ton of actual product mentions in this big new brand spot from twofifteenmccann, which broke Sunday night as a…

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Eschew zombie retargeting, embrace audience and context

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for…

Facetime: Star-Studded Affairs From Advertising Week to The Clio Awards

Sheryl Sandberg, Snoop Dogg and more

Advertising Week 2015 proved to be a star-studded week complete with A-list media players like Sheryl Sandberg and Tim Armstrong, as well as Hollywood celebs like Jessica Alba and Snoop…

Hulu Made Some Perfectly Pretzel-Like Commercials for Commercial-Free Viewing

Ads advertising no ads

Twofifteenmccann indulges in some delicious meta humor with four fun ads touting Hulu's ad-free option, announced a couple weeks back and priced at $11.99 a month. Three of the commercials are…

Facetime: Magazines, Networks and Fashion Wrap Up the Summer

Arianna Huffington, Mindy Kaling and more

Oprah Winfrey celebrates her network’s newest documentary with Arianna Huffington, and Tommy Hilfiger goes to Macy’s to celebrate his brand. Here's a snapshot of the week's events: