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Topic: Hulu

The Guy Who Hired Amy Poehler to Make Content 'Snackable' CMO Cold Call with Old Navy's Ivan Wicksteed

Setting aside the recent controversy about charging higher prices for plus-size women's jeans, Old Navy has been getting its share of good press lately. Celebrating its 20th birthday at the…

November 30, 2014, 11:35 PM EST

Join Today's #AdweekChat for a Discussion of Cable, Streaming Video and Cutting the Cord Twitter chat at 2 p.m. will include Hulu's ad sales chief

The TV dominance of cable and satellite seems to be eroding quickly this year, as more and more content becomes available on streaming services or for purchase a la carte.  Some…

October 22, 2014, 12:30 PM EDT

Roku's New Video Ad Network Will Target Highly Specific Audiences A rare model

Roku is poised to launch a video advertising network, according to The Wall Street Journal today. The company will sell advertising to marketers and agencies, and the ads will be…

October 15, 2014, 3:33 PM EDT

Stephen King Goes to Hulu Novel 11/22/63 gets a series order from J.J. Abrams' Bad Robot

Well, content chief Craig Erwich has been saying since he started at Hulu that he wanted high-end programming, so I guess this really shouldn't surprise anyone: the over-the-top network has…

September 22, 2014, 2:54 PM EDT

Hulu’s Jenny Wall Is a Pioneer of the Web Series Form But she doesn’t discount the impact of outdoor and TV advertising

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44 Photo: Karl J Kaul/Wonderful Machine So how did you find Hulu? I think I found Hulu in…

August 24, 2014, 7:40 PM EDT

New Movie Promotion Asks You to Dish on Your Closest Relations Paramount taps Whisper app for marketing

There's nothing like a Whisper campaign for building movie buzz. The secret-sharing app is a key element for promoting the new Paramount Pictures film Men, Women and Children, asking people to…

August 19, 2014, 2:26 PM EDT

Mobile Branding Goes Dark Hulu, Universal Pictures among brands using anonymous apps to target consumers

It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting. But Vegas.com is the latest in a string of brands to bet on…

August 10, 2014, 10:30 PM EDT

The 10 Strangest TV Promo Items We've Ever Received Press kit swag from masks to flasks

Television series fight an uphill battle to get noticed. There's not just too much content on television for even the best team of TV writers to watch it all, there's…

August 8, 2014, 1:44 PM EDT

Hulu Gains Exclusive Rights to Stream 'South Park' Will host full archive and new episodes in $80 million deal

Trey Parker and Matt Stone, co-creators of the long-running Comedy Central animated show South Park, have struck an exclusive deal with Hulu to host the series—including its 244-episode archive as…

July 14, 2014, 10:56 AM EDT

Community Is Getting Its Six Seasons (No Movie Yet) Yahoo renews quirky sitcom the day contracts expire

Well, that was close. Sony's offbeat sitcom Community, canceled at the very last minute by NBC, has been renewed at the very last minute (a few hours before contracts with Sony…

June 30, 2014, 6:48 PM EDT

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